Social Media Officer

2 weeks ago


Montréal, Canada McGill University Full time

Please refer to the

job aid for instructions on how to apply.

The School of Physical and Occupational Therapy is seeking a Social Media Officer to promote our newly created Graduate Diploma called; Physical Therapy Professional Qualification (PTPQ) Program.

Major Duties and Responsibilities:

- Set specific marketing goals that align with the overall direction of the Physical Therapy Professional Qualification (PTPQ) Program
- Experience in graphic design to develop a PTPQ Logo;
- Generate innovative ideas to promote PTPQ brand marketing/ strategy;
- Develop program communication and events;
- Develop and maintain a marketing strategy to: (a) Promote the McGill PT and Bridging Program and (b) Increase enrolment;
- Develop and maintain digital campaigns to increase program awareness and enrollment;
- Develop and coordinate a social media marketing strategy (Instagram, Twitter, Facebook, Linked In);
- Coordinates the PTPQ use of social media;
- Develops, update and maintain PTPQ webpage, as necessary;
- Create material for digital marketing;
- Ensures production of advertising material or other forms of PTPQ material;
- Develop and executes multiple marketing programs with stakeholders;
- Conduct marketing surveys, interviews, focus groups to inform marketing strategies;
- Participate in planning and organizing the opening ceremony;
- Participate in planning of the Annual Symposium/Conference stakeholder learning events;
- Attending meetings, working groups, and committees
- Writing evaluation reports and recommendations, memos, and summaries for use by policy and decision makers of the program
- Develop and deliver presentations for decision makers (e.g. committees, planning/operation meetings, etc.), professionals and lay meetings, as necessary;
- Contribute to the PTPQ strategic direction and priorities, work policies, systems, methods, procedures, standards, techniques, and planning and reporting documents;

Other Qualifying Skills and Abilities:

- Great communication skills
- A portfolio with examples of outcomes from previous projects will be requested.
- Knowledge of French and English: McGill University is an English-language university where day to day duties may require English communication both verbally and in writing. The level of English required for this position has been assessed at a level 4 on a scale of 0-4.
- Please note this a full-time contract for 6 months.
- Minimum Education and Experience:

- Bachelor's Degree 3 Years Related Experience /
Annual Salary:

(MPEX Grade 04) $62,550.00 - $78,190.00 - $93,830.00
- Hours per Week:

- 33.75 (Full time)
Supervisor:

Student Affairs Officer
Position End Date (If applicable):

2024-06-30
- Deadline to Apply:

- 2023-12-18
- ._



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