Business Analyst, Marketing Automation

1 week ago


Montréal, Canada Business Development Bank of Canada Full time

We are banking at another level.

Choosing BDC as your employer means working in a healthy, inclusive, and skilled workplace that puts forward the best conditions to bring together unique teams where employees are empowered to act. It also means being at the centre of ambitious economic and financial projects to see further and to do things differently, to fuel the success of Canadian entrepreneurs.

Choosing BDC as your employer also means:
- Flexible and competitive benefits, including an Employee Savings and Investment Plan where BDC matches part of your voluntary contributions, a Defined Benefit Pension Plan, a $750 wellness and health care spending account, to name a few- In addition to paid vacation each year, five personal days, sick days as necessary, and our offices are closed from December 25 to January 1- A hybrid work model that truly balances work and personal life- Opportunities for learning, training and development, and much more...

POSITION OVERVIEW

CHALLENGES TO BE MET- Manage and prioritize the backlog with the Product Owner to meet the needs of the project.- Work closely with the development team to ensure requirements are understood and properly implemented.- Execute detailed test plans and test cases to ensure product quality.- Identify, record, document, and track bugs and defects encountered.- Actively participate in Agile ceremonies, including daily scrums, scrums of scrums, sprint reviews, and retrospectives.- Train and mentor colleagues to do User Validation Testing (UAT).- Ensure clear and continuous communication with stakeholders throughout the product lifecycle.- Ensure deadlines are met in every sprint.- Align the product with the project's objectives by evaluating its performance.

WHAT WE ARE LOOKING FOR- Bachelor's degree in business administration, marketing, computer science, or a related field.- Five to seven years of experience in product management, digital marketing, or a similar role.- Previous experience as a Product Owner in an Agile environment (SCRUM) is highly desired.- Excellent communication and negotiation skills in French and English.- Ability to demonstrate strong analytical thinking, autonomy and attention to detail.- Good knowledge of backlog management tools and marketing automation platforms.- In-depth understanding of digital channels and marketing strategies.- Strong experience in managing end-to-end projects for digital products.- Advanced knowledge of Google Analytics, data analytics, and web content management systems.- Experience with Agile methodologies and Agile work environments.

Additional benefits- Experience in the financial sector.- Knowledge of the Eloqua platform, Microsoft Dynamics (CRM) and other similar systems.- Knowledge of Google Analytics, data analytics and web content management systems.- Experience in business-to-business (B2B) marketing campaigns.

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