Marketing Specialist

4 months ago


Ottawa, Canada Trailhead Paddle Shack Full time

**Key Responsibilities**:

- Develop and distribute engaging weekly newsletters.
- Design and implement targeted marketing campaigns and journeys to boost store revenue.
- Redesign our website’s homepage seasonally, incorporating custom Photoshop graphics and using Bootstrap 4 for layout enhancements.
- Perform product photography using studio lighting and edit images in Photoshop to produce professional media assets.
- Design and redesign logos for our in-house products and brands.
- Create, design, and maintain marketing materials and websites for our various in-house brands, ensuring optimization for multiple devices using Wordpress.
- Design and maintain bespoke product catalogues tailored for in-store use.
- Collaborate on product graphics for partner companies and design seasonal storefront window displays.
- Produce engaging content and enhance our brand image on social media platforms like Facebook and Instagram.

**Skills and Qualifications**:

- Proficiency in Adobe Creative Suite (Photoshop, Illustrator).
- Proven experience in building and managing marketing automation campaigns.
- Familiarity with HTML and CSS.
- Strong project management skills, with the ability to manage multiple priorities at various stages of completion.
- Excellent organizational and communication skills, both written and verbal.
- A proactive, resourceful, and creative approach to problem-solving.

We thank all applicants for their interest, however only those selected for an interview will be contacted.



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