Specialist, Content Marketing

5 months ago


Waterloo, Canada Samuel, Son & Co., Limited Full time

At Samuel, we believe every team member brings unique and valuable skills, experiences and knowledge to our thriving business - enabling us to build on over 167 years of success in the metals industry. We offer countless opportunities for our team members to develop and grow in their careers, empower them to make decisions on the job and be a part of driving positive change - within our organization and in the communities where we live and work. If you’re seeking an inclusive, supportive and welcoming workplace to make your mark and grow your career, we have the programs, culture and opportunities to make it happen. We’re stronger together.

**Essential Duties and Responsibilities**:include the following; other duties may be assigned.
- Develop and oversee the Samuel Automation voice, tone, and style of all brand content
- Prepare a long-term strategy and plan for content development
- Develop and edit content across all channels
- Keep social media accounts active and create a social media content calendar
- Work closely with the sales team on projects
- Keep us relevant and ahead of the curve by staying up-to-date with competitors’ content and industry knowledge
- Produce, assemble, edit, and distribute PR materials
- Support any one-off marketing campaigns
- Assist in creating internal social media influencers to improve our brand

**Position Requirements**: (Knowledge, Skill, Ability)
- Strong organizational, interpersonal and communication skills
- Able to create strong relationships within our organization
- High level of attention to detail
- Able to create and present information to a group
- Strategic thinker
- Effective in time management with ability to multi-task and prioritize
- Technical aptitude with capacity to understand various aspects of machinery
- Up to date on latest marketing trends and the ability to execute marketing initiatives
- Able to work independently as well as part of a team
- Strong working knowledge of MS Word and Excel
- Experience with marketing automation tools like Marketo, Salesforce, landing page platforms
- Proficiency in SEO best practices

**Education, Experience, and Qualifications**:

- Post-Secondary education within a program focusing on Marketing and/or related work experience with a demonstrated ability to fulfill the Position Requirements

**Here are some of the great benefits that we offer**:

- Competitive salary
- Company paid health and dental benefits
- Paid vacation and an annual bonus
- Defined Contribution Pension Plan with company match
- Opportunity for career stability and growth
- Tuition reimbursement program
- Flexibility with start and end times
- Affinity group for women

At Samuel we believe in a culture of equality. Respect and integrity are at our core. We are committed to building and embracing a diverse workforce and creating an environment that is open and inclusive for everyone.



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