Web Optimization Manager

1 week ago

London, Canada Carfax Full time

**Join Team CARFAX as a Web Optimization Manager**

Isn't it time you bragged about where you work? At CARFAX, we do, every day. We pride ourselves on being mission-focused on helping to grow a brand built on accuracy and integrity. We care deeply about our products and our customers. We’re more than just a company: We help millions of consumers make more-informed decisions every day. We know that our teammates are our most valuable asset, and we value a balanced life while tackling challenging projects in a fast-paced environment. One last thing: Our four-day week continues in Summer 2023

CARFAX is seeking a **Web Optimization Manager** who will own, manage, and strategize our A|B Testing initiatives across the entire roadmap of product. This role will use the power of testing data to optimize products and enhance our consumer experience. To do this, you will analyze and communicate the effectiveness of product launches while cross functionally working to provide recommendations on data insights.

**As a Web Optimization Manager, you will**:

- Lead and collaborate with teams on ideation, creation, development, implementation, analysis and recommendations for all A|B testing initiatives.
- Develop executive level presentations that translate findings/results in a clear concise manner.
- Analyze and communicate the effectiveness of new product launches, site changes, and marketing initiatives.
- Provide recommendations on actionable trends and insights to Marketing, Product, and Design teams
- Provide Quality Assurance (QA) checks before Product releases, checking for user experience and Analytics implementation.
- Develop appropriate tagging strategy for A|B Testing initiatives and product launches

**To be considered for this role, you will need**:

- Minimum 3 - 5 years’ experience with an A|B Testing (e.g. Optimizely/Adobe Target) and an Analytics Platform (e.g (Adobe Analytics)
- Strong A|B Testing experience for Web and/or Apps
- Highly analytical and detail oriented with both web and business analysis skills
- Proactive and self-motivated with a strong sense of ownership. Identifies what needs to be done and has a bias toward action.
- Results oriented - strong focus on achieving revenue, conversion, sales and other marketing goals.
- Proven track record for problem solving and Quality Assurance (QA) for Product and Analytics implementations
- Ability to use metrics to manage programs and measure success
- Ability to translate, communicate, and distil metrics into a digestible, actionable marketing framework
- Functional understanding of Javascript and ability to read standard HTML code
- Bachelor’s degree in related field of study, MBA or commensurate

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