Bilingual Coordinator, Paid Media
7 months ago
Join our team as a Bilingual Coordinator, Paid Media In this role you’ll play a pivotal role in executing and optimizing marketing strategies to drive user acquisition, engagement, and retention across various platforms, for all brands, Visique, BonLook, FYidoctors and solis optics.
**What Will You be Doing?**
- Designing, implementing, and monitoring ad campaigns across Google Ads, Facebook/IG, and TikTok to ensure they align with the company's growth objectives. Including keyword research, ad copywriting, bid management, and targeting.
- Regularly analyzing campaign performance using platform-specific analytics tools and other data analytics software. Interpreting the data to make informed decisions on campaign optimization for increased ROI.
- Reviewing the advertising budget efficiently, allocating funds strategically across platforms to maximize campaign performance and achieve growth targets.
- Collaborating with the creative team to develop compelling ad creatives and landing pages tailored to each platform's unique audience and specifications.
- Continuously testing different aspects of campaigns, including ad creatives, targeting options, and bidding strategies, to identify what works best and drive continuous improvement.
- Working closely with product, sales, and customer service teams ensuring marketing efforts are aligned with overall business goals and customer insights are integrated into campaign strategies.
- Preparing and presenting reports to stakeholders on campaign performance, insights gained, and recommendations for future growth strategies.
- Bilingualism (French/English).
- Bachelor’s degree in marketing, Business, or a related field.
- 1-2 years of experience in digital marketing, preferably with hands-on experience managing Google Ads, Facebook/IG, and TikTok campaigns.
- Proficiency in analytics and reporting tools (e.g., Google Analytics, Facebook Insights), coupled with strong analytical skills and ability to translate data into actionable insights.
- Excellent communication and copywriting skills.
- Creative thinker with the ability to work collaboratively across teams.
- Knowledge of the latest digital marketing trends and platform updates.
- Ability to manage multiple projects simultaneously in a fast-paced environment.
**How You'll Benefit working at our Home Office**:
- A comprehensive total rewards package, including two free pairs of glasses and lenses per year
- A coaching culture that fosters ongoing growth and development opportunities
- A people-first culture, (but dogs are also welcome)
- An organization that gives back locally and nationally, and supports you in doing so as well
**Why You Should Join Us**:
Our purpose is to enhance the lives of our patients. If you get excited by the opportunity to be part of a team that strives to put the patients at the center of everything we do, and have fun while doing it, then you belong with us Our doctor-led, patient first, approach has helped us rapidly grow from 30 locations to over 300
We could not have gotten here without our fantastic people, who now number more than 3,000 and serve patients across the country. We are committed to FYidoctors being more than just a place to work and are intentional about our values of opportunity, diversity, equity and inclusion in the environment we create for our team members to thrive.
At FYi, we hope you'll grow as a professional and as an individual, knowing you can come to work each day, have a meaningful impact on people's lives and have fun doing it.
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Rejoignez notre équipe en tant que Coordonnateur(trice) bilingue, Médias Payants Dans ce rôle, vous jouerez un rôle essentiel dans l'exécution et l'optimisation des stratégies marketing visant à stimuler l'acquisition, l'engagement et la rétention des utilisateurs sur différentes plateformes. Ceci s'applique à toutes nos bannières, Visique, BonLook, FYidoctors, solis optics.
**Que ferez-vous ?**
- Concevoir, mettre en œuvre et surveiller des campagnes publicitaires sur Google Ads, Facebook/IG, et TikTok pour garantir leur alignement avec les objectifs de croissance de l'entreprise. Cela inclut la recherche de mots-clés, la rédaction de copies publicitaires, la gestion des enchères et le ciblage.
- Analyser régulièrement les performances des campagnes à l'aide d'outils d'analyse spécifiques à chaque plateforme et d'autres logiciels d'analyse de données. Interpréter les données pour prendre des décisions éclairées sur l'optimisation des campagnes afin d'augmenter le retour sur investissement.
- Examiner efficacement le budget publicitaire, allouer les fonds de manière stratégique entre les plateformes pour maximiser les performances des campagnes et atteindre les objectifs de croissance.
- Collaborer avec l'équipe créative pour développer des créations publicitaires convaincantes et des pages de destination adapté
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