Specialist, Paid Media

3 months ago

Montréal, Canada FYidoctors Full time

Join our marketing team as a Specialist, Paid Media In this role, you'll be designing and executing paid media campaigns across various digital platforms and various business Units (FYidoctors, Visique, BonLook, Solis Optics). Optimizing campaigns to maximize ROI, analyzing performance data, and implementing strategies to achieve marketing goals.

**What Will You Be Doing?**
- Executing strategy across channels to drive the most efficient CAC and ROAS without sacrificing brand or long-term growth.
- Creating paid ad briefs and contribute to go-to-market strategy for both new and core campaigns.
- Contributing to demand generation ideas.
- Executing a/b testing strategy that meets broader KPI goals and brand guidelines.
- Partnering with Ecommerce teams on weekly, monthly, and quarterly business insights, to optimize landing pages performance and identify other opportunities to increase site conversion.
- Assisting in new channel diversification and launches.
- Pulling relevant KPI’s to enhance and inform forecasting and budget process.
- Consistently maintaining a strong eye in the market for emerging channels and trends.
- Maintaining competitive analysis documentation.
- Partner cross-functionally with ease, exhibiting a strong grasp of how to balance profitability and desirability.
- 2-3 year’s experience scaling performance marketing channels in a direct-to-consumer space; beauty and luxury experience a plus.
- At least 1 year’s experience planning and executing paid social campaigns.
- Experience with DSPs/Ad Management tools for Facebook/Instagram, Google/YouTube, TikTok, and Pinterest.
- A Bachelor's degree in Marketing or related field; Master’s, preferred
- Advanced proficiency in Microsoft Excel & Google Analytics
- Agile, highly organized individual with a knack for data and drive to innovate
- Bilingualism (French/English) is considered an asset

**How You'll Benefit working at our Home Office**:

- A comprehensive total rewards package, including two free pairs of glasses and lenses per year
- A coaching culture that fosters ongoing growth and development opportunities
- A people-first culture, (but dogs are also welcome)
- An organization that gives back locally and nationally, and supports you in doing so as well

**Why You Should Join Us**:
Our purpose is to enhance the lives of our patients. If you get excited by the opportunity to be part of a team that strives to put the patients at the center of everything we do, and have fun while doing it, then you belong with us Our doctor-led, patient first, approach has helped us rapidly grow from 30 locations to over 300

We could not have gotten here without our fantastic people, who now number more than 3,000 and serve patients across the country. We are committed to FYidoctors being more than just a place to work and are intentional about our values of opportunity, diversity, equity and inclusion in the environment we create for our team members to thrive.

At FYi, we hope you'll grow as a professional and as an individual, knowing you can come to work each day, have a meaningful impact on people's lives and have fun doing it.

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