Coordinator, Marketing Promotions

6 months ago

Toronto, Canada Indigo Books & Music Full time

Company Description
**_

Dedicated to telling stories and creating experiences, Indigo is always looking for bright, energetic and customer-focused people who can help bring our exciting mission to life in one of our more than 150 Indigo, Indigospirit, Chapters and Coles stores across Canada. We offer a variety of exciting opportunities at our retail stores, distribution centres, and home office for people who share our passions and want to be part of a dynamic and enriching culture.

WHO WE ARE
- We love books and all things beautiful
- We are Canada’s Cultural Department Store
- Books are our heart and our soul and Great Books are JUST the Beginning

We play by the following rules:

- We exist to add joy to our customers’ lives each and every time they interact with us and our products
- Our job is to create joyful moments for our customers
- We treat each other the way we’d treat a valued friend
- We inspire each other to do our best work
- We seek to ignite creativity and innovation every day
- We give back to the communities in which we operate

**Job Description**:
The Coordinator, Marketing Promotions, brings to life the marketing of Indigo’s annual promotions calendar by championing cross-functional collaboration to execute the marketing of OMNI channel promotions. The Coordinator will be accountable for supporting on all mass and merchant-led promotions at Indigo and will ensure the implementation and evolution of the promotion’s toolkit, track key promotions deliverables, and develop executional excellence of Indigo’s promotions and promotions post-games.

**KEY PERFORMANCE METRICS**
- Grow Indigo Revenue, as measured by OMNI Channel sales
- >90% on-time promotional asset delivery (+X days vs. in-market date)
- Stakeholder and cross-functional feedback on collaboration
- Fewer/Bigger/Better (less activity, greater impact, KPI TBC)

**KEY ACCOUNTABILITIES**

Functional
- Leverage insights to support the evolution of the promotions toolkit to ensure best-in-class execution.
- Support 360 marketing plans around key quarterly OMNI promotions
- Develop a reporting process to share promotions results with cross-functional partners.
- Streamline the promotions process, ensuring the team a >90% on-time promotional asset delivery (+X days vs. in-market date)
- Be the consumer's voice and represent marketing at weekly Promo Committee meetings.
- Consolidate and report on promotions results, following each mass campaign promotion aligned to the promotions calendar.
- Support communications, positioning, and execution for promotions partnering cross-functionally to ensure alignment with all relevant stakeholders.
- Proactively identify and anticipate customer expectations and needs
- Challenge the status quo by consistently identifying areas for improvement, diagnosing issues and working to resolve them.
- Act as an advocate for the customer by placing them at the forefront of all decision-making and design processes.
- Embrace and seek out technology that creates high-tech and high-touch solutions for Indigo’s customers.

People
- Collaborate with others to drive flexible and iterative solutions quickly and easily.
- Share technical knowledge with others and seek to learn from those more knowledgeable than yourself.
- Help others see the impacts of their efforts and proactively engage other functions to get input.
- Encourage others to freely share their point of view and be open to feedback.
- Help celebrate the success of their peers and team

Cultural
- Model Indigo’s beliefs and convey a positive image in everything you do
- Celebrate the diversity of thought and have an open mindset
- Take an active role in fostering a culture of continual learning, taking risks without the fear of making mistakes
- Embrace, champion, and influence change through your team and/or the organization

**SCOPE**

Reports to: Director, Marketing - Strategy & Planning

**KEY RELATIONSHIPS**

Internal:

- Brand Marketing
- Merchants & Planning
- Online Merchandising
- Performance Marketing
- Indigo Creative Studio
- Customer Intelligence

**Qualifications**:
Work Experience / Education / Certifications
- Bachelor’s Degree (Business Management, Marketing, or related field)
- 1-2 years of experience in Marketing

Competencies / Skills / Attributes
- Strong analytical and presentation skills, with the ability to communicate effectively verbally and in writing
- Agile and able to work in fast paced environments, with a commitment to continuous improvement and ability to disrupt the status quo
- Ability to think big picture while executing on day-to-day accountabilities
- Thrives working cross-functionally, and has the ability to build trust and credibility
- Love of consumer-facing businesses and a strong interest and passion for retail, marketing and eCommerce industry

LI-Hybrid

Additional Information

**WELCOME HOME

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