Marketing Specialist

2 months ago

Vancouver, Canada UBC Full time

Staff - Non Union
Job Category
M&P - AAPS
Job Profile
AAPS Salaried - Information Services, Level B
Job Title
Marketing Specialist
Department
Marketing & Recruitment | Marketing and Communications | Dean's Office | Faculty of Applied Science
Compensation Range
$6,747.50 - $9,701.42 CAD Monthly
The Compensation Range is the span between the minimum and maximum base salary for a position. The midpoint of the range is approximately halfway between the minimum and the maximum and represents an employee that possesses full job knowledge, qualifications and experience for the position. In the normal course, employees will be hired, transferred or promoted between the minimum and midpoint of the salary range for a job.
Posting End Date
October 15, 2024
**Note**: Applications will be accepted until 11:59 PM on the Posting End Date.
Job End Date
At UBC, we believe that attracting and sustaining a diverse workforce is key to the successful pursuit of excellence in research, innovation, and learning for all faculty, staff and students. Our commitment to employment equity helps achieve inclusion and fairness, brings rich diversity to UBC as a workplace, and creates the necessary conditions for a rewarding career.
Job Summary
The Marketing Specialist is responsible for managing the marketing, branding, communications and campaigns aimed at raising awareness and generating demand for UBC Engineering and the UBC Faculty of Applied Science programs (the Faculty). This position will be responsible for designing and executing the marketing strategy, campaigns, and processes associated with marketing these programs, as well as helping to promote our reputation, brand and program awareness.
Organizational Status
**Reports to**: Associate Director of Marketing and Student Recruitment.
**Works with**: the Faculty's Marketing, Communications and Student Recruitment (MarCom) team, Dean's Office units, the Engineering Departments and Schools, and other Faculty Schools, UBC International Student Initiative, UBC Domestic Student Recruitment, UBC service providers, external vendors, senior administrators, and other stakeholders as required.
Work Performed
Digital marketing
Manage the full lifecycle of digital marketing campaigns, from design to execution, with a focus on performance tracking and optimization.
Develop, manage and monitor online advertising campaigns and initiatives including Google AdWords, LinkedIn, Facebook Ads, search, social and any other relevant digital advertising platforms.
Develop and implement a variety of marketing and communications projects, including web and multimedia advertising of the programs, events, educational marketing portals and other marketing platforms used to expand advertising reach.
Leverage data-driven insights and industry trends to continuously refine strategies, ensuring alignment with business goals and measurable improvements in key performance indicators.
Collaborate with the Student Recruitment Officer to align marketing strategies with recruitment goals, ensuring seamless integration across channels.
Liaise with digital media agencies and internal creative teams to ensure campaign effectiveness, making data-driven recommendations for continuous improvement.
Liaise with external agencies and internal graphic design teams for creative development in support of the campaigns.
Assets Production / Output
Work with vendors to produce promotional materials in line with the existing brand materials.
Manages and organize video and photography shoots.
Collaborate with internal and external stakeholders, including School and Department staff and faculty, videographers, photographers and creative teams, to ensure campaigns are optimized, ads are effective social media activities, resources, structure, and best practices. Responsible for driving the strategy and implementation of a seamless production process from concept to final delivery.
Oversee videos and creative assets using advanced tools within Adobe Creative Cloud (e.g., Premiere Pro, After Effects, Photoshop), ensuring all creative efforts align with UBC and the Faculty's brand messaging and visual identity.
Ensure data integrity and quality across all CRM systems by implementing and enforcing best practices for data entry, management, and validation. Regularly audit data to identify inconsistencies, duplicates, and errors, taking corrective action to maintain high data accuracy.
Design, develop, and maintain interactive dashboards that provide clear and actionable insights into the performance of paid and organic marketing initiatives.
Analyze and report program performance to MarCom team, provide results, updates and recommendations for improvement and new developments.
Update and modify existing promotional materials as needed.
Digital Communications
Conceptualize and implement targeted initiatives designed to increase traffic, engagement, and brand awareness among our key target audiences. This includes developing personalized cam

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