Marketing Manager, Land Development

3 weeks ago

Edmonton, Canada Rohit Group of Companies Full time

For over 35 years, Rohit Group of Companies has been a national leader in real estate, designing and executing projects across multiple real estate classes, in a variety of markets. We have sold and occupied over 5,600 homes, serviced over 3,200 lots, and are approaching $1billion in assets under management. We have continued to grow aggressively across Canada, operating in, and regions surrounding, Edmonton, Calgary, Regina, Saskatoon, and Ottawa.

In 2002, Rohit Group of Companies expanded into land development, with a vision for creating multi-generational neighborhoods. Rohit Land Development creates neighborhoods that nurture families — giving first-time buyers, young and expanding families, and downsizers a place to grow together. Factoring in the selection and planning of land, inclusion of vast green spaces and design of aesthetically pleasing architectural guidelines, the land development division ensures that all developments reflect high standards without compromise.

Reporting to the Vice President of Marketing, the Marketing Manager of Land Development will be instrumental in supporting strategic delivery and leading tactical marketing within the Land Development division, this includes for many high-profile projects like Chérot (St. Albert), Cambrian (Sherwood Park), and Kinglet Gardens (Edmonton). The position will supervise a Senior Marketing Coordinator and work in close collaboration with the project management and sales teams through pre and post-sales support.

**What will you do in this role?**

Leading tactical marketing within the division, this position will be responsible for:
**Research and Analysis**:

- Scoping, implementing, and delivering market analysis to better understand industry trends, competitor positions, and marketability impacts.
- Designing, developing, and conducting consumer analysis, to identify consumer trends, profiles and preferences that will influence land development decisions and architectural controls.
- Leading tracking, analysis and performance reporting of campaign and web analytics.
- Engaging in descriptive and predictive data analysis working with competitor, customer, operational and financial data.

**Brand Development and Management**:

- Coordinating brand planning, positioning, research, visual design, experience, and activation for new neighborhood developments.
- Managing storytelling and expression of the brand to extend reach and impact.

**Digital Marketing**:

- Researching, creating, and publishing website content.
- Engaging in search engine optimization activities, including competitor analysis, search word assessment, keyword content integration, Google AdWords campaign management, A/B testing, and other activities.
- Overseeing and managing social media platforms, content, and performance for Land Development.
- Collaborate with agencies to design and effectively execute channel strategy and media buying; dynamically minimizing cost and maximizing outcome.
- Monitoring and responding to customer online reviews.

**Traditional, Out of Home and Sponsorship Marketing**:

- Providing tactical support to the sales team in terms of marketing collateral, brand/product messaging, event coordination/attendance, client engagement, and other activities.
- Leading the tactical approach and execution of on-site signage across all Land Development projects and stages.
- Working with industry publications and news media outlets to rollout earned and paid media specific to each Land Development project.
- Orchestrating geo-targeted out-of-home campaign planning and execution.
- Pursuing amenity and building sponsorship naming rights.

**Tactical Planning and Management**:

- Creating and managing implementation of marketing plans specific to each land development project and stage of development.
- Developing and actively managing marketing budgets by project, as well as annual period.
- When required, provide / supplement on occasion tactical planning support to other divisions.

**Creative and Production Orchestration**:

- Collaborating with creative specialists, including creative directors, art directors, artists, designers, illustrators, photographers, typographers, and traffic managers.
- Providing business, brand, and creative direction, including scoping of work.
- Reviewing and approving project quotes, proofs and phases of project delivery through pre and post-production.
- Vendor (agency) and contract management.
- Overseeing the management and maintenance of digital assets and libraries.

**Staff Supervision**:

- Directly supervising the Senior Marketing Coordinator, which includes;
- Leading performance management and review activities.
- Providing direction in terms of annual, quarterly, and monthly goals.
- Coaching and orchestrating staff development planning.
- Approving time and staff expenditures.
- Supporting recruitment activities.

**Service Innovation**:

- Researching, designing, and engaging in exploratory experimentatio

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