Marketing Technology Manager

2 weeks ago

Edmonton, Canada Home Healthcare Solutions Inc. Full time

**Healthcare Solutions**

Healthcare Solutions is a locally owned and operated one-stop shop for all home health, medical and wellness needs. We provide best in-class products to enable everyone to live life with independence, health, and dignity.

Are you looking for an opportunity to grow your career while having a positive impact on the health and wellness of others?

Healthcare Solutions is seeking an experienced permanent, full-time **Marketing Technology Manager** to join our growing marketing team in Edmonton, Alberta. As a Marketing Technology Manager, you will play a crucial role in managing and optimizing our marketing technology infrastructure and tools. Your primary focus will be to ensure the smooth operation and integration of our marketing technologies, enabling our team to deliver effective marketing campaigns and drive business growth.

By leveraging your marketing technology integration knowledge, you will contribute to optimizing marketing strategies, enhancing customer engagement, and maximizing revenue growth. This is an exciting opportunity to work in a rapidly growing company and make a significant impact on our marketing initiatives.

**What We Offer Our Employees**:

- Competitive salary ($60,000 - $70,000 to start)
- Comprehensive benefits including (upon completion of probationary period):

- Health
- Dental
- Life Insurance, short term and long-term disability coverage
- Health Spending and Health Wellness accounts (HSA and HWA)
- RRSP program with matching employer RRSP contributions
- Excellent opportunities for career advancement
- A safe, respectful, and healthy work environment
- Staff discounts and casual dress
- Hybrid and remote flexibility

**Your Day-to-Day**:

- Monitor and maintain the performance, stability, and security of our marketing technology stack, proactively identifying and resolving issues or inefficiencies.
- Collaborate with cross-functional teams, such as marketing, IT, and data analytics, to identify and implement enhancements, customizations, and integrations to optimize the system's capabilities and effectiveness.
- Conduct regular audits and quality checks to ensure data integrity, troubleshoot data inconsistencies, and recommend corrective actions.
- Develop and deliver training programs and resources to educate our marketing team on the effective use of marketing technology platforms and tools.
- Provide technical support and troubleshooting assistance to marketing team members, addressing their queries, issues, and concerns related to our marketing technologies and tools.
- Establish and enforce data governance policies, ensuring compliance with data privacy regulations and best practices.
- Collaborate with data analytics teams to define and implement data tracking, reporting, and measurement frameworks to assess marketing performance and identify actionable insights.
- Generate regular reports and dashboards that provide key metrics, performance indicators, and trends related to the marketing technology stack's effectiveness.

**Who You Are**:

- Bachelor's degree in marketing, information technology, computer science, or a related field. A combination of education and relevant experience will also be considered.
- Proven experience as a Marketing Technology Manager or similar role, preferably in the retail or e-commerce industry.
- Proficiency in using marketing technology platforms, such as Salesforce, HubSpot, Marketo, Google Analytics, etc.
- Experience with enterprise resource planning software such as Netsuite.
- Experience with point of sale software such as Lightspeed.
- Familiarity with data management, integration, and governance principles.
- Excellent problem-solving and analytical skills with a strong attention to detail.
- Ability to work independently, manage multiple projects simultaneously, and meet deadlines.
- Up-to-date knowledge of marketing technology trends and best practices.
- Strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.

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