Computer Manager, Marketing and Web Design

4 weeks ago

Edmonton, Canada Edmonton Global Full time

Purpose of the role:
**Responsibilities**:

- Demonstrate leadership and build trust and rapport within Edmonton Global and with partners.
- Manage and build strategic relationships and partner with key industry players, agencies and vendors.
- Manage and lead others within the Marketing and Communications team.
- Develop and execute a comprehensive marketing plan, including strategies for brand awareness, lead generation, and customer engagement. Manage the execution of complex multi-channel marketing campaigns aligned to business objectives.
- Analyse market trends and customer data to inform marketing strategy and improve campaign performance.
- Use web analytics and business intelligence tools such as Google Analytics and Microsoft Clarity to understand customers' online behaviour and leverage those insights in optimizing webpages and marketing campaigns.
- Develop and execute the implementation and management of Google Analytics 4, Google Tag Manager, HubSpot advanced reporting modules, WordPress and Webflow CMS.
- Be a leader in the use of the organisation’s Customer Relationship Management (CRM) system (Salesforce) and other marketing enablement technology to manage campaigns and track ROI.
- Develop and actively manage marketing budgets by project quarterly and annually.
- Manage and implement marketing automation processes used to generate, distribute, and report on leads. Establish and maintain scalable processes that ensure best practices in campaign and lead management in HubSpot.
- Create and maintain reporting dashboards on marketing activities, effectiveness, and business impact. Analyse marketing and sales data to develop insights and make recommendations on areas for optimization.
- Stay current on industry trends and emerging technologies to identify new opportunities for growth and competitiveness.
- Develop and craft AI-enabled inbound lead gen techniques using chatbots, dynamic landing pages and implement automated lead scoring mechanisms.
- Identify and implement the best marketing technology solutions to facilitate the overall marketing strategy and streamline the marketing workflow.
- Establish design guidelines, standards and optimal design practices.
- Designing visual imagery for websites and ensuring that it is consistent with Edmonton Global’s and sub brand’s image.
- Integrate features and functionalities into websites.
- Create and optimize content for the website using a variety of graphics, database, animation and other software.
- Test and improve the design of a website.
- Lead and coordinate multidisciplinary teams to develop website graphics, content, capacity and interactivity.

Qualifications & Experience:

- Bachelor's degree in Marketing, Business, Web Development or a related field including computer science or graphic design, a master’s degree is preferred.
- HubSpot certifications in Inbound Marketing and Advanced Implementation are required.
- 5+ years of web development and marketing experience, with a focus on digital marketing including experience with WordPress and Webflow CMS.
- 5+ years of working with HubSpot and Salesforce systems.
- 5+ years experience in graphic design.
- 5+ years experience with marketing automation tools and analytics platforms - Salesforce, HubSpot (Marketing and Sales), Google Analytics, Google AdWords, Google Tag Manager, Google Search Console
- Proven track record of developing and executing successful b2b marketing campaigns. - Strong leadership and stakeholder management skills.

Excellent communication, interpersonal, and organizational skills.
- Excellent project management and time management skills.
- Experience developing performance-based marketing programs / plans / campaigns directly tied to lead generation.
- Ability to conceptualize, innovate, and drive marketing initiatives.

**Job Types**: Full-time, Permanent

**Salary**: $64.90-$68.00 per hour

Expected hours: 30 per week

**Benefits**:

- Dental care
- Extended health care
- Paid time off
- RRSP match
- Vision care

Schedule:

- Monday to Friday

Work Location: In person

Expected start date: 2024-07-01

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