Social Media and Outreach Specialist

2 weeks ago

North York, Canada Parents of Black Children Full time

**JOB POSTING: Social Media and Outreach Specialist**

**Date posted: May 2023**
**Posting # 2023-03**

**Parents of Black Children Overview**

For many decades, Black students have experienced anti-Black racism within the education system. Parents of Black
Children (PoBC) was formed within this historical context, and the very real concern of systemic anti-Black racism impacting students across the province and in particular York Region.

Working in partnership with all African Canadian community groups in York Region, Parents of Black Children works to:
1. Collectivize Black parents
2. Build capacity for parents in system navigation
3. Advocate on behalf of Black parents
4. Work towards systemic change for Black students

**We are currently recruiting for a Temporary Social Media and Community Outreach Specialist as part of our**
**Canada Summer Jobs Program**

The Social Media and Community Outeach Specialist will be responsible for providing support and leading the
Student and Family Advocate, Community of Practice program (SFA COP). This position will serve as a key administrative support, point of contact, as well as analysis and writer for the SFA COP project and reports. The role will be lead the planning and execution of the annual SFA COP conference and SFA COP general collaboration and initiatives. The Social Media and Outreach Specialist will also be responsible for facilitating community engagement opportunities, strategic partnership opportunities with PoBC chapters and an opportunity to colloborate with community based partners. As well, the social media and community outreach Specialist will be responsible for content creation and development and management of all PoBC social media channels and assets.

**RESPONSIBILITIES**:
**Social Media content creation and management**:

- Develop and create content PoBC social platforms (Instagram, Facebook, Twitter,
YouTube, LinkedIn, ensuring content is tailored to optimize algorithms of each platform
- Analyze the need for and develop new social media presence for the organization on varying platforms
- Develop channel-specific videos and visuals such as Instagram stories & reels,
Facebook video ads, and YouTube pre-roll for paid Instagram giphys and organic posts
- Assess and manage PoBC maid social media presence
- Work collaboratively with members of PoBC strategic and advoacy teas to develop program specific social media content for social platforms
- Build and evaluate community engagement with PoBC by helping respond to social

media comments & inquiries as well as program specific social media followers through social listening, monitoring of notifications and interacting
- Participate in cross-organizational planning meetings for organizational campaigns and initiatives, sharing ideas and contributing to the development of social media strategies and calendar content
- Create and record monthly analytics and insights reports for paid and organic social media
- Research recent social trends,, content from other organizations, etc.
- Develop and enhance PoBCs digital presence/content
- Liase as needed to brainstorm blog topics and produce written blogs for PoBC and the

Student and Family Advocate website.
- Create, edit, update, post and evaluate engaging and compelling digital content to publish across

PoBC’s digital (Website) and social media channels
- Create and execute on a content calendar that identifies opportunities for engagement and visibility and that supports organizational communications, marketing and fundraising objectives
- Monitor PoBC’s social media presence and accounts both for corporate initiatives and development/fundraising
- Evaluate, analyze and compile reports on data analytics across all social media and web platforms monthly

**Outreach responsibilities**:

- Build and maintain positive relationships with related associations, industry stakeholders and government contacts and organizations
- Work to create and maintain stakeholder mapping list and contacts across Canada
- Lead and implement PoBC’s outreach plan
- Management of PoBC’s chapters and Black Parent Council groups - point of contact for groups as well as conceptualize and faciiate creation of chapters and groups
- Working collaboratively to support the leadership and planning of Townhalls across Ontario/Canada
Other duties as needed and assigned

**This role is part of the Canada Summer Jobs Initiaives.**

**Employment Details**:
**-8 week contract (with possibility of extension based on performance)**
**-$30/hour**
**-35 hours per week**

Applicants must meet the Canada Summer Jobs Criteria:

- Must be between 15 and 30 years of age (inclusive) at the start of employment
- Must be a Canadian Citizen, permanent resident, or person on whom refugee protection has been conferred under the Immigration and Refugee Protection Act [S.C. 2001, c. 27]*; and is legally entitled to work according to the relevant provincial / territorial legislation and regu

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