Search Engine Marketing Specialist
5 days ago
As we grow, we are looking for an experienced SEO/SEM Specialist to help us optimize our digital content for both traditional search engines and next-generation AI-based search engines. If you're passionate about search engine algorithms, AI-based technologies, and the future of search, this is an exciting opportunity to have a direct impact on our digital visibility and lead generation efforts.
As the SEO/SEM Specialist at Scribenote, you will be responsible for developing and executing SEO, SEM and GEO strategies that enhance the discoverability of our content across traditional search engines and AI-driven search platforms. You'll work closely with the content, marketing, and product teams to optimize our website, blog, and other digital assets to drive organic traffic, improve search rankings, and ensure our content is primed for the future of search, including LLMs and AI-based technologies.
SEO Strategy Development:
~ Develop and implement a comprehensive SEO strategy to drive organic traffic, improve search engine rankings, and maximize visibility for our content across Google, Bing, and other traditional search engines.
Stay at the forefront of search engine technology, including AI-based search platforms and large language models (LLMs). Optimize content to ensure it's discoverable by AI-powered search engines, voice assistants, and other emerging search technologies.
Keyword Research & Content Optimization:
~ Optimize web pages, blog posts, landing pages, and product descriptions to rank higher in both conventional search results and AI-based searches. On-Page & Technical SEO:
~ Perform on-page SEO audits and optimization, including meta tags, headers, schema markup, and URL structure. Collaborate with development teams to implement technical SEO improvements, such as improving website speed, mobile optimization, and crawlability.
AI & NLP Content Strategy:
~ Work with the content team to develop an SEO strategy specifically tailored for AI-powered search, utilizing natural language processing (NLP) techniques. Ensure content is optimized for conversational queries and AI-driven search intents.
Link Building & Outreach:
~ Lead initiatives for high-quality link building and partnerships to improve domain authority and drive referral traffic.
Performance Tracking & Analytics:
~ Use SEO tools (e.to track keyword rankings, traffic, and performance metrics. Regularly report on SEO and SEM KPIs, providing insights and recommendations for continuous improvement.
Monitor changes in search engine algorithms, AI developments, and emerging trends in digital marketing. 4+ years of hands-on experience in SEO and SEM, including optimizing for both traditional search engines and newer AI-based search platforms.
~ Proven track record of successfully optimizing websites and content for top rankings across search engines.
~ Experience with paid search campaigns (Google Ads, Bing Ads) and performance tracking.
Expertise in keyword research, SEO tools (Google Analytics, Google Search Console, SEMrush, Ahrefs), and technical SEO.
Experience with AI-based SEO tools and emerging technologies like NLP, LLMs, and voice search optimization.
Proficiency in SEM platforms like Google Ads, Bing Ads, and other PPC tools.
Ability to analyze data and provide actionable insights to improve SEO and SEM performance.
Experience working with content management systems (CMS) and development teams to implement SEO best practices.
Strong understanding of structured data (schema markup), mobile-first indexing, and site speed optimization.
Competitive salary and performance-based incentives.
Health, dental, and vision benefits.
An innovative, collaborative, and fun company culture - we even have a pet-friendly office
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