SEO/SEM Specialist

3 weeks ago

Kitchener, Ontario, Canada Scribenote Full time

About Us:

Scribenote is a veterinary SaaS company that is focused on saving veterinarians as much time as possible on their administrative documentation. As we grow, we are looking for an experienced SEO/SEM Specialist to help us optimize our digital content for both traditional search engines and next-generation AI-based search engines. If you're passionate about search engine algorithms, AI-based technologies, and the future of search, this is an exciting opportunity to have a direct impact on our digital visibility and lead generation efforts.

Position Overview:

As the SEO/SEM Specialist at Scribenote, you will be responsible for developing and executing SEO, SEM and GEO strategies that enhance the discoverability of our content across traditional search engines and AI-driven search platforms. You'll work closely with the content, marketing, and product teams to optimize our website, blog, and other digital assets to drive organic traffic, improve search rankings, and ensure our content is primed for the future of search, including LLMs and AI-based technologies.

Key Responsibilities:

SEO Strategy Development:

  • Develop and implement a comprehensive SEO strategy to drive organic traffic, improve search engine rankings, and maximize visibility for our content across Google, Bing, and other traditional search engines.

Generative Engine Optimization:

  • Stay at the forefront of search engine technology, including AI-based search platforms and large language models (LLMs). Optimize content to ensure it's discoverable by AI-powered search engines, voice assistants, and other emerging search technologies.

Keyword Research & Content Optimization:

  • Conduct keyword research and identify search trends across both traditional and AI-powered search engines. Optimize web pages, blog posts, landing pages, and product descriptions to rank higher in both conventional search results and AI-based searches. Draft and edit blog posts regularly to improve organic search rankings.

On-Page & Technical SEO:

  • Perform on-page SEO audits and optimization, including meta tags, headers, schema markup, and URL structure. Collaborate with development teams to implement technical SEO improvements, such as improving website speed, mobile optimization, and crawlability.

SEM Campaigns & Paid Search:

  • Manage and optimize SEM campaigns across Google Ads and other search engines. Develop strategies for bidding, keyword targeting, and ad copy to maximize ROI and drive qualified traffic.

AI & NLP Content Strategy:

  • Work with the content team to develop an SEO strategy specifically tailored for AI-powered search, utilizing natural language processing (NLP) techniques. Ensure content is optimized for conversational queries and AI-driven search intents.

Link Building & Outreach:

  • Lead initiatives for high-quality link building and partnerships to improve domain authority and drive referral traffic.

Performance Tracking & Analytics:

  • Use SEO tools (e.g., Google Analytics, Ahrefs, SEMrush, etc.) to track keyword rankings, traffic, and performance metrics. Regularly report on SEO and SEM KPIs, providing insights and recommendations for continuous improvement.

Stay Updated on Industry Trends:

  • Monitor changes in search engine algorithms, AI developments, and emerging trends in digital marketing. Keep the team informed and adapt strategies accordingly to maintain competitive advantages.

Qualifications:

Experience:

  • 4+ years of hands-on experience in SEO and SEM, including optimizing for both traditional search engines and newer AI-based search platforms.
  • Proven track record of successfully optimizing websites and content for top rankings across search engines.
  • Experience with paid search campaigns (Google Ads, Bing Ads) and performance tracking.

Skills & Expertise:

  • Strong understanding of search engine algorithms, ranking factors, and how they apply to traditional and AI-based search engines.
  • Expertise in keyword research, SEO tools (Google Analytics, Google Search Console, SEMrush, Ahrefs), and technical SEO.
  • Experience with AI-based SEO tools and emerging technologies like NLP, LLMs, and voice search optimization.
  • Proficiency in SEM platforms like Google Ads, Bing Ads, and other PPC tools.
  • Ability to analyze data and provide actionable insights to improve SEO and SEM performance.

Preferred:

  • Familiarity with AI tools like GPT-based technologies, semantic search, and NLP optimization.
  • Experience working with content management systems (CMS) and development teams to implement SEO best practices.
  • Strong understanding of structured data (schema markup), mobile-first indexing, and site speed optimization.

What We Offer:

  • Competitive salary and performance-based incentives.
  • Health, dental, and vision benefits.
  • An innovative, collaborative, and fun company culture - we even have a pet-friendly office

  • SEO/SEM Specialist

    3 weeks ago

    Kitchener, Ontario, Canada Scribenote Full time

    About Us:Scribenote is a veterinary software company that is focused on saving veterinarians as much time as possible on their administrative documentation, and helping them focus on taking care of their patients. As we grow, we are looking for an experienced SEO/SEM Specialist to help us optimize our digital content for both traditional search engines and...

  • SEO/SEM Specialist

    3 weeks ago

    Kitchener, Ontario, Canada Scribenote Full time

    About Us: Scribenote is a veterinary SaaS company that is focused on saving veterinarians as much time as possible on their administrative documentation. As we grow, we are looking for an experienced SEO/SEM Specialist to help us optimize our digital content for both traditional search engines and next-generation AI-based search engines. If youre...

  • SEO/SEM Specialist

    3 days ago

    Kitchener, Ontario, Canada Scribenote Full time

    About Us: Scribenote is a veterinary software company that is focused on saving veterinarians as much time as possible on their administrative documentation, and helping them focus on taking care of their patients. As we grow, we are looking for an experienced SEO/SEM Specialist to help us optimize our digital content for both traditional search engines...

  • SEO and SEM Specialist

    2 weeks ago

    Kitchener, Ontario, Canada Scribenote Full time

    Scribenote aims to revolutionize veterinary documentation, enabling veterinarians to focus on patient care. We're seeking an experienced SEO/SEM Specialist to help us optimize our digital presence.About the Role:Develop comprehensive SEO and SEM strategies to enhance content visibility across traditional and AI-driven search platforms.Collaborate with...

  • SEO/SEM Optimization Expert

    2 days ago

    Kitchener, Ontario, Canada Scribenote Full time

    About UsScribenote is a forward-thinking veterinary SaaS company driven by a passion for innovation and customer satisfaction. Our goal is to provide cutting-edge solutions that empower veterinarians to manage their administrative tasks more efficiently.Job SummaryWe're seeking an SEO/SEM Specialist to spearhead our content optimization efforts and drive...

  • SEO and SEM Specialist Leader

    2 weeks ago

    Kitchener, Ontario, Canada Scribenote Full time

    About UsWe are Scribenote, a veterinary software company focused on saving time for veterinarians and helping them prioritize patient care.Job OverviewThis role involves developing and executing a comprehensive SEO, SEM, and GEO strategy to drive our digital content's discoverability across traditional search engines and AI-driven search platforms.Main...

  • Search Engine Marketing Specialist

    3 weeks ago

    Kitchener, Ontario, Canada Scribenote Full time

    About Us: Scribenote is a veterinary SaaS company that is focused on saving veterinarians as much time as possible on their administrative documentation. As we grow, we are looking for an experienced SEO/SEM Specialist to help us optimize our digital content for both traditional search engines and next-generation AI-based search engines. If you're...

  • Search Engine Marketing Specialist

    2 weeks ago

    Kitchener, Ontario, Canada Scribenote Full time

    Scribenote is a veterinary software company that is focused on saving veterinarians as much time as possible on their administrative documentation, and helping them focus on taking care of their patients. As we grow, we are looking for an experienced SEO/SEM Specialist to help us optimize our digital content for both traditional search engines and...

  • Digital Marketing Specialist

    2 days ago

    Kitchener, Ontario, Canada Scribenote Full time

    Company OverviewScribenote is a pioneering veterinary SaaS company dedicated to revolutionizing administrative documentation for veterinarians. Our mission is to save time and resources, allowing professionals to focus on what matters most.Job DescriptionWe're seeking an experienced SEO/SEM Specialist to join our team and drive digital visibility through...

  • Content Optimization Expert

    1 week ago

    Kitchener, Ontario, Canada Scribenote Full time

    Scribenote is dedicated to streamlining veterinary documentation, freeing up time for quality patient care. As an SEO/SEM Specialist, you'll play a crucial role in optimizing our digital presence.Key Responsibilities:Develop and execute SEO, SEM, and GEO strategies to enhance content discoverability across traditional and AI-driven search...

  • Content Discovery Specialist

    2 weeks ago

    Kitchener, Ontario, Canada Scribenote Full time

    We're Scribenote, a veterinary software company focused on helping veterinarians save time on administrative tasks and focus on patient care. To support this mission, we need an experienced SEO/SEM Specialist who can optimize our digital content for both traditional and AI-based search engines.About the OpportunityThis exciting opportunity requires a skilled...

  • Senior Search Engine Optimization Specialist

    5 days ago

    Kitchener, Ontario, Canada Scribenote Full time

    About ScribenoteWe are a veterinary SaaS company dedicated to streamlining administrative documentation for veterinarians as we continue to grow.To enhance our digital presence, we seek an experienced SEO/SEM expert who can optimize our content for traditional search engines and next-generation AI-based platforms.If you're passionate about search engine...

  • Content Discovery Strategist

    2 days ago

    Kitchener, Ontario, Canada Scribenote Full time

    Our MissionScribenote is committed to streamlining administrative tasks for veterinarians, enabling them to focus on patient care and professional growth. We're seeking an SEO/SEM Specialist to help us achieve this mission and drive digital success.Job DetailsThis is a full-time position offering a competitive salary, performance-based incentives, and a...

  • Digital Marketing

    2 weeks ago

    Kitchener, Ontario, Canada Scribenote Full time

    About Us: Scribenote is a veterinary SaaS company that is focused on saving veterinarians as much time as possible on their administrative documentation. As we grow, we are looking for an experienced SEO/SEM Specialist to help us optimize our digital content for both traditional search engines and next-generation AI-based search engines. If you're...

  • Digital Marketing

    2 days ago

    Kitchener, Ontario, Canada Scribenote Full time

    About Us: Scribenote is a veterinary SaaS company that is focused on saving veterinarians as much time as possible on their administrative documentation. As we grow, we are looking for an experienced SEO/SEM Specialist to help us optimize our digital content for both traditional search engines and next-generation AI-based search engines. If you're...

  • AI-Optimized Content Specialist

    3 days ago

    Kitchener, Ontario, Canada Scribenote Full time

    About UsWe are a forward-thinking veterinary software company dedicated to saving time for veterinarians on administrative documentation. Our goal is to provide innovative solutions that help them focus on patient care. To achieve this, we need an expert in SEO and SEM to join our team and take charge of optimizing our digital content.The ideal candidate...

  • Digital Marketing Strategist

    2 weeks ago

    Kitchener, Ontario, Canada Scribenote Full time

    About ScribenoteScribenote is a veterinary software company dedicated to reducing administrative burdens for veterinarians, enabling them to focus on patient care.Job SummaryWe are seeking an experienced SEO/SEM Specialist to optimize our digital content for traditional search engines and next-generation AI-based platforms. If you're passionate about search...

  • Search Engine Optimization Expert

    2 weeks ago

    Kitchener, Ontario, Canada Scribenote Full time

    Job DescriptionWe are seeking an experienced SEO/SEM Specialist to join our team at Scribenote, a veterinary software company dedicated to reducing administrative burdens for veterinarians.Main ResponsibilitiesDevelop and execute comprehensive SEO, SEM, and GEO strategies to drive our digital content's discoverability across traditional search engines and...

  • Digital Marketing Strategist

    2 weeks ago

    Kitchener, Ontario, Canada Scribenote Full time

    At Scribenote, we're dedicated to streamlining administrative tasks for veterinarians, enabling them to focus on patient care. To achieve this vision, we need an experienced SEO/SEM Specialist who can optimize our digital content for both traditional and AI-based search engines.About the RoleWe're seeking a skilled professional with 4+ years of hands-on...

  • Search Engine Optimization Expert

    2 weeks ago

    Kitchener, Ontario, Canada Scribenote Full time

    Scribenote is a veterinary software company committed to saving time for veterinarians on administrative tasks. To support this mission, we're looking for an experienced SEO/SEM Specialist who can optimize our digital content for both traditional and AI-based search engines.About the JobThis exciting opportunity requires a skilled professional with 4+ years...