Search Engine Marketing Specialist

3 days ago


Kitchener, Ontario, Canada Scribenote Full time
About Us: Scribenote is a veterinary SaaS company that is focused on saving veterinarians as much time as possible on their administrative documentation. As we grow, we are looking for an experienced SEO/SEM Specialist to help us optimize our digital content for both traditional search engines and next-generation AI-based search engines. If you're passionate about search engine algorithms, AI-based technologies, and the future of search, this is an exciting opportunity to have a direct impact on our digital visibility and lead generation efforts.
As the SEO/SEM Specialist at Scribenote, you will be responsible for developing and executing SEO, SEM and GEO strategies that enhance the discoverability of our content across traditional search engines and AI-driven search platforms. You'll work closely with the content, marketing, and product teams to optimize our website, blog, and other digital assets to drive organic traffic, improve search rankings, and ensure our content is primed for the future of search, including LLMs and AI-based technologies.
SEO Strategy Development:
~ Develop and implement a comprehensive SEO strategy to drive organic traffic, improve search engine rankings, and maximize visibility for our content across Google, Bing, and other traditional search engines.

Stay at the forefront of search engine technology, including AI-based search platforms and large language models (LLMs). Optimize content to ensure it's discoverable by AI-powered search engines, voice assistants, and other emerging search technologies.

Keyword Research & Content Optimization:
~ Optimize web pages, blog posts, landing pages, and product descriptions to rank higher in both conventional search results and AI-based searches. On-Page & Technical SEO:
~ Perform on-page SEO audits and optimization, including meta tags, headers, schema markup, and URL structure. Collaborate with development teams to implement technical SEO improvements, such as improving website speed, mobile optimization, and crawlability.

AI & NLP Content Strategy:
~ Work with the content team to develop an SEO strategy specifically tailored for AI-powered search, utilizing natural language processing (NLP) techniques. Ensure content is optimized for conversational queries and AI-driven search intents.

Link Building & Outreach:
~ Lead initiatives for high-quality link building and partnerships to improve domain authority and drive referral traffic.

Performance Tracking & Analytics:
~ Use SEO tools (e.g., to track keyword rankings, traffic, and performance metrics. Regularly report on SEO and SEM KPIs, providing insights and recommendations for continuous improvement.

Monitor changes in search engine algorithms, AI developments, and emerging trends in digital marketing. 4+ years of hands-on experience in SEO and SEM, including optimizing for both traditional search engines and newer AI-based search platforms.
~ Proven track record of successfully optimizing websites and content for top rankings across search engines.
~ Experience with paid search campaigns (Google Ads, Bing Ads) and performance tracking.

Expertise in keyword research, SEO tools (Google Analytics, Google Search Console, SEMrush, Ahrefs), and technical SEO.
Experience with AI-based SEO tools and emerging technologies like NLP, LLMs, and voice search optimization.
Proficiency in SEM platforms like Google Ads, Bing Ads, and other PPC tools.
Ability to analyze data and provide actionable insights to improve SEO and SEM performance.
Experience working with content management systems (CMS) and development teams to implement SEO best practices.
Strong understanding of structured data (schema markup), mobile-first indexing, and site speed optimization.
Competitive salary and performance-based incentives.
Health, dental, and vision benefits.
An innovative, collaborative, and fun company culture - we even have a pet-friendly office

  • Kitchener, Ontario, Canada Scribenote Full time

    We are a forward-thinking veterinary SaaS company aiming to save veterinarians time on administrative tasks. To achieve this goal, we need a skilled SEO/SEM specialist to help us optimize our digital presence across various search engines. The ideal candidate will be responsible for developing and implementing effective SEO strategies that drive organic...


  • Kitchener, Ontario, Canada Scribenote Full time

    About Scribenote:We're a veterinary SaaS company dedicated to streamlining administrative tasks for veterinarians. As we expand, we need an experienced Digital Marketing Strategist to optimize our digital content for search engines and AI-driven platforms.Role Overview:As the Digital Marketing Strategist at Scribenote, you'll develop and execute strategies...


  • Kitchener, Ontario, Canada Scribenote Full time

    Scribenote is a dynamic veterinary software company committed to streamlining administrative tasks for veterinarians. To take our digital presence to the next level, we are looking for a seasoned SEO/SEM specialist who can develop and execute SEO, SEM, and GEO strategies to enhance our content's discoverability across traditional and AI-driven search...


  • Kitchener, Ontario, Canada Scribenote Full time

    About Us: Scribenote is a pioneering veterinary software company dedicated to revolutionizing administrative documentation for veterinarians. As we continue to grow, we are seeking an experienced SEO/SEM specialist to enhance our digital content's discoverability across traditional and AI-driven search engines.Key Responsibilities:Develop and execute...

  • SEO/SEM Specialist

    4 days ago


    Kitchener, Ontario, Canada Scribenote Full time

    About Us:Scribenote is a veterinary SaaS company that is focused on saving veterinarians as much time as possible on their administrative documentation. As we grow, we are looking for an experienced SEO/SEM Specialist to help us optimize our digital content for both traditional search engines and next-generation AI-based search engines. If you're passionate...


  • Kitchener, Ontario, Canada Kognitive Marketing Inc Full time

    **Overview of Kognitive Marketing Inc.**Kognitive Marketing Inc. is a leading marketing agency that seeks highly motivated and sales-oriented individuals to join our team as Field Marketing Representatives.As a Field Marketing Representative, you will be responsible for educating clients on the features and benefits of President's Choice Financial products...


  • Kitchener, Ontario, Canada Faire Full time

    About FaireFaire is an e-commerce platform dedicated to empowering local retailers and independent brands. Our mission is to democratize access to innovative products, leveraging technology and data to bridge the gap between suppliers and small business owners. By providing a global marketplace, we're fostering a community of entrepreneurs who can thrive in...


  • Kitchener, Ontario, Canada Tactycs Full time

    Job Title: Marketing & Communications CoordinatorCompany: TactycsLocation: Headquartered in Kitchener-Waterloo. Fully remote positionSalary Range: $40,000 - $60,000 - Depending on experienceAbout Tactycs:Tactycs is a forward-thinking digital marketing agency dedicated to delivering innovative solutions for our clients. We pride ourselves on our transparency...


  • Kitchener, Ontario, Canada Avidbots Corp. Full time

    About the RoleWe are seeking a highly skilled mechanical engineering specialist to join our team at Avidbots Corp. in Kitchener, Canada. As a senior member of our engineering team, you will play a key role in the design, development, and improvement of our autonomous robots.Key ResponsibilitiesContribute to the mechanical design and development of robotic...


  • Kitchener, Ontario, Canada Faire Full time

    Qualifications and SkillsTo succeed in this role, you'll need:A strong background in machine learning, data science, and software engineering.Experience with leading cross-functional teams and driving business outcomes through data-driven insights.Familiarity with search optimization, personalization, and advertising technologies.Excellent communication and...


  • Kitchener, Ontario, Canada Trevor Frances Recruitment Full time

    Marketing and Event SpecialistTrevor Frances Recruitment is seeking a Marketing and Event Specialist on behalf of our client, a logistics company specializing in the pharmaceutical and biotech sectors. This role is integral to the Business Development and Marketing teams, ensuring seamless execution of industry events and impactful marketing campaigns. The...


  • Kitchener, Ontario, Canada Flanagan Foodservice Inc. Full time

    The Role:We are seeking a dynamic and analytical Ecommerce Product & Marketing Specialist to oversee the implementation of digital commerce strategies. The ideal candidate will have a passion for digital marketing, experience in managing ecommerce platforms, and excellent communication skills.The successful candidate will be responsible for designing...


  • Kitchener, Ontario, Canada Acosta Sales & Marketing Full time

    About Us:Acosta Services Canada Co is a leading provider of sales and marketing services to the retail industry. Our company is dedicated to delivering exceptional results and building strong relationships with our clients and partners.The Role:We are seeking a skilled and motivated Retail Merchandising Specialist to join our team. As a Retail Merchandising...


  • Kitchener, Ontario, Canada Untether AI Full time

    Untether AI has developed a revolutionary new architecture that brings neural net inference to new levels of performance and efficiency. We're seeking an experienced AI engineer specialist to join our team and contribute to this groundbreaking project.About UsOur team is made up of scientists, engineers, and entrepreneurs who share a passion for creating...


  • Kitchener, Ontario, Canada D2L Full time

    D2L is a cloud company that is modernizing education and building the Future of Work. The old models of teaching and learning are in the midst of the largest transformation in history, and D2L is at the heart of that fundamental shift.  New models of teaching and learning enable a personalized, student-centric experience – and deliver improved...


  • Kitchener, Ontario, Canada Avidbots Corp. Full time

    Job DescriptionThe Senior Mechanical Engineering Specialist will be a hands-on technical expert playing a critical role in the design, development, and improvement of our autonomous robots. You will be a key contributor to the mechanical engineering team, collaborating closely with other engineers, designers, and technicians to bring innovative ideas to...


  • Kitchener, Ontario, Canada Faire Full time

    About FaireFaire is an e-commerce platform dedicated to empowering local retailers and independent brands. Our mission is to democratize access to innovative products, leveraging technology and data to bridge the gap between suppliers and small business owners. By providing a global marketplace, we're fostering a community of entrepreneurs who can thrive in...


  • Kitchener, Ontario, Canada Faire Full time

    About FaireFaire is an online wholesale marketplace built on the belief that the future is local — independent retailers around the globe are doing more revenue than Walmart and Amazon combined, but individually, they are small compared to these massive entities. At Faire, we're using the power of tech, data, and machine learning to connect this thriving...


  • Kitchener, Ontario, Canada Faire Full time

    About FaireFaire is an online wholesale marketplace built on the belief that local retailers and independent brands deserve equal opportunities to succeed. Our platform provides a global stage for these entrepreneurs to showcase their products, connect with suppliers, and drive sales. By harnessing the power of technology and data, we're leveling the playing...


  • Kitchener, Ontario, Canada House of Friendship of Kitchener Full time

    At House of Friendship, we believe in what we are doing. We get out of bed each day to make a difference in our community; to walk with and to serve. We are not happy with the status quo. We get energy from ongoing learning and growth. We lead with passion and believe without a doubt that everyone deserves to belong and thrive. We live and breathe our values...