Design Lead

Headquartered in North York, ON, with employees in Canada, the US, China and India, NewAge is an industry- leading manufacturer and distributor of premium home improvement solutions.

Our products are sold through major online retailers such as Lowes, The Home Depot, Costco, Amazon, and Wayfair as well as our own e-commerce site. But what makes us unique is that we provide a truly cohesive customer experience, from free expert assistance designing and planning new spaces to delivery and professional installation.

Our collaborative, inclusive team atmosphere nurtures personal growth, career advancement and job satisfaction, as evidenced by our certification as a Great Place to Work in Canada.

With tremendous pride, we continue to receive a growing number of industry accolades including over 75 unique product patents, awards for our team of expert designers, prominent ranking on the Profit 500 list of Canada’s fastest growing companies, and the naming of our founders to the Top 40 under 40 in Canada by BNN Bloomberg.

We are also proud to be the official jersey emblem partner of the New Orleans Pelicans and have forged strategic partnerships with USA Hockey and Habitat for Humanity. These partnerships reflect our passion for teamwork, excellence, and community involvement.

We are looking for a Design Lead - Home to join our team. This is a hands-on design role with strategic ownership: you will design, build, and maintain the assets that carry the brand from launch through growth, and you will shape how design decisions get made as the team scales.

JOB RESPONSIBILITIES:

• Design and maintain all pages of the category e-commerce site: homepage, collection and product pages, landing pages, and content hub, within the established design system and brand guidelines.
• Create high-fidelity mock-ups and page frameworks, grounded in e-commerce UX best practices and CRO research, and hand off developer-ready specs.
• Partner with Digital/IT on responsive implementation, ensuring design intent survives across desktop and mobile.
• Design product configurators, swatch and material presentations, and modular-layout visualizations that help customers understand and customize the product.
• Use analytics, heatmaps, and A/B test results to iterate on page design; treat conversion data as design feedback, not a separate discipline.
• Ensure all digital experiences meet WCAG 2.1 AA accessibility standards and AODA requirements.

Produce and manage all digital content

• Create engaging content for product launches, promotional events, and always-on campaigns: email, paid and organic social, display, video cutdowns, and site banners.
• Design content with AI-era discoverability in mind: clear visual hierarchy, structured layouts, and imagery that supports how AI search engines and answer engines parse and cite pages.
• Plan and manage content production timelines against the brand launch calendar, keeping project trackers current for stakeholder visibility.
• Collaborate with the creative production team on photography and video requirements, including shot lists, set and interior styling direction, and lifestyle content.
• Monitor content and campaign performance and use the data to sharpen future creative.

Support onboarding on retailer platforms

• Own the creative asset packages required to onboard the category on retailer platforms such as Costco, Lowe's, Home Depot, Wayfair, and Amazon.
• Adapt hero imagery, lifestyle photography, dimension diagrams, and feature callouts to each retailer’s image specifications, template requirements, and style guides.
• Design enhanced content (A+ content, below-the-fold modules, comparison charts, and rich media) that communicates the modular system, materials, and configuration options within each platform’s constraints.
• Build reusable asset templates per retailer so new SKUs, colorways, and configurations can be onboarded quickly without rebuilding from scratch.
• Partner with the e-commerce and sales teams on syndication timelines, asset submission, and retailer feedback rounds, and maintain a per-retailer spec reference so requirements stay current.
• Audit live retailer listings periodically for image quality, accuracy, and brand consistency, and refresh assets as the product line evolves.

Apply AI-assisted design and production workflows

• Use generative and AI-assisted tools (Adobe, Claude Design, and comparable platforms) for concepting, image extension, retouching, versioning, and resizing with human judgment as the final quality gate.
• Build repeatable, template-driven production systems so high-volume asset needs (channel resizes, seasonal refreshes, retail variants) do not bottleneck on manual work.
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