Service Sales BDM

Business Development Manager (BDM) Location: Toronto, ON (Hybrid) We are a growing digital marketing agency, passionate about helping brands accelerate their growth and connect with their audience. For years, we've built a reputation for excellence in the pharma, health and wellness space. To get there, we need a strategic hunter who is excited to build our pipeline and help us transform our business. This is not a traditional sales role. We are looking for a highly motivated and results-oriented Business Development Manager to join our team. You will be at the forefront of our growth strategy, responsible for identifying and engaging new business opportunities. Your mission will be to handle the initial sales intake and qualification calls to build a robust pipeline of high-quality leads, focusing on new verticals such as supplements, women's health, healthy food & beverage, and clean beauty. You will strategically assess if a prospect is qualified and a strong fit, develop proposals in collaboration with the other team members before bringing in our leadership team to help close the sale. You will play a critical role in our "impossible goal," directly contributing to the new client acquisition needed to propel our business forward. Are you ready to make a difference and help us achieve our ambitious goals? Develop and Own the Sales Pipeline: You will be responsible for creating and executing the outbound sales strategy. Research and target key decision-makers at prospective client companies that fit our ideal customer profile. Book Strategic Meetings: Secure initial discovery calls, acting as the first point of contact and setting the stage for a successful sales process. We have one additional sales person who has worked with us for several years, who can also support discovery calls and consultations, alongside you. Collaborate to Win: Work closely with our in-house paid media team and content creators to leverage targeted ad campaigns and valuable content to support your outreach and warm up leads (e.g., through the sharing of target lists and by building on messaging they will have seen through our ads). Maintain clear and complete records of all activities and lead progression in our CRM, providing regular updates on pipeline health. Experience: 5-8 years of experience in a B2B sales or business development role, preferably in the marketing, advertising, or professional services industry. Demonstrated success in meeting and exceeding lead generation, prospecting, meeting booking and closed sales targets. An Entrepreneurial Spirit: You think like a business owner. You're a natural self-starter who isn't just excited by the challenge of building from the ground up, you're obsessed with finding creative ways to win. Strategic Mindset: The ability to understand complex business needs and identify how our services can provide a solution. Tool Savvy: Experience with CRM software (e.g., Salesforce, HubSpot) and sales engagement platforms (e.g., io, Outreach). Health and Wellness: You are passionate about health and wellness and want to help bring better health outcomes to more people. We’re an agency that helps our clients educate their potential customers about their health and wellness products, bringing healthier options and solutions to a larger audience. it's a chance to be a key driver of our company's future and help us achieve our biggest goal to date. Collaborative Team: Work with a talented and dedicated team that is passionate about quality and success. Tell us about your proudest achievement in generating new business completely from scratch. # In your last sales position, roughly what percentage of your qualified meetings came from your own prospecting versus inbound leads?