Business Development Representative
14 hours ago
About BasetwoBasetwo is a fast‑growing Toronto‑based AI startup transforming pharmaceutical manufacturing. Our platform helps enterprise pharma companies accelerate innovation, optimize operations, and make manufacturing smarter and more resilient. We're backed by top‑tier investors from Boston, New York, and the Bay Area and are building a world‑class team to scale our impact globally.Role OverviewWe're rethinking the traditional BDR role into a Go‑to‑Market Analyst position — a critical player in our sales engine. This is a research‑heavy, strategy‑focused role that enables our Account Executives to target the right prospects, craft personalized outreach, and execute high‑impact campaigns. You will be the intelligence behind our go‑to‑market efforts.What You’ll DoTargeted List CreationBuild precise lead lists of target contacts in prioritized accounts and territoriesMaintain high‑quality lists (5–20 leads per account/site, 50–200 entries per territory)Conduct market research to identifyAccounts with R&D or manufacturing hubs in target territoriesProducts produced and manufacturing locationsAccount BriefsPrepare detailed briefs per target account/site summarizing: company overview, revenue, headcount, and HQ locationKey products and R&D/manufacturing sitesRelevant digital initiatives, press releases, or newsAlignment to Basetwo's solutions and customer use casesTerritory BriefsCreate region‑specific briefs highlighting key accounts, regional HQs, and manufacturing sitesMarket opportunities for AE planning and prospectingTactical Campaign SupportSupport sales events, including conferences (research attendees, speakers, exhibitors; schedule meetings; coordinate outreach)Webinars (build invitee lists, send invitations, manage follow‑ups)Sales Travel & Site Visits (provide logistical and intelligence support to optimize targeting)What Success Looks LikeHigh‑quality, actionable leads and briefs that enable AEs to prioritize and close opportunitiesWell‑researched, targeted outreach that drives engagement with top‑tier pharma accountsProactive, thoughtful use of research tools (including AI like GPT) to solve complex go‑to‑market questionsRequirements1–3 years in sales research, market intelligence, or related analytical rolesExperience building B2B lead lists and account briefs (pharma experience is a strong plus)Strong research and analytical skills; comfortable learning about unfamiliar marketsExcellent written and verbal communicationHighly organized and detail‑orientedBenefitsJoin a mission‑driven startup transforming pharmaceutical manufacturingWork closely with founders and enterprise clientsGain exposure to strategy, sales intelligence, and AI‑driven workflowsCompetitive compensation and growth opportunities in a fast‑paced environment #J-18808-Ljbffr
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