Marketing Strategy Vice President

2 weeks ago

Old Toronto, Canada Marketo, an Adobe Company Full time

You will report to the Executive Director of Digital Marketing. with accountability to the Head of North America Acquisition & Engagement Marketing, and will be integral to the achievement of aggressive growth and retention goals for the business.

Job Responsibilities

  • Collaborate with multiple teams to accelerate Chase Canada’s SMB digital acquisition and lifecycle capabilities:
    • Work with Marketing, Sales, Product, Analytics and related teams to develop customer-centric strategies that will achieve ambitious retention and revenue growth goals.
    • Work with external agencies and internal teams to develop and iterate content, campaigns, and advertising strategies that will reach monthly and yearly growth targets.
    • Creatively ideate and project manage the development of lifecycle campaigns and optimizations that will attract leads and delight customers across strategies including email, search, content, partnerships, affiliates, and more.
    • Partner with cross-functional internal teams to build and optimize custom nurture journeys for leads and lifecycle programs for customers across multiple segments and in both languages.
  • Lead as a digital experience SME who understands how Canadians engage with Chase:
    • Build and expand all creative and programs that touch any digital marketing channels, including but not limited to website, SEO, SEM, display, remarketing, videos, affiliates, social, ABM and partnerships.
    • Drive accountability through owning project management and reporting on activities and key learnings monthly and quarterly through presentations to leadership.
    • Forge close relationships with leadership, internal teams, external agencies, platform providers and partners to stay at the forefront of innovation, new tech and beta programs.
    • Position the Chase brand in Canada as a thought leader through deep understanding of the content marketing funnel across segments and how to craft performant copy, emails, whitepapers and articles that provide both prospects and customers with the tools they need for success.
  • Monitor and manage performance data and insights across platforms and teams:
    • Get to know the customer, partner with internal teams to leverage research and analyze datasets in order to translate them into highly performing acquisition and retention strategies.
    • Continually analyze performance in partnership with stakeholders across the business to proactively optimize programs, lift ROAS and forecast performance across KPIs.
    • Implement a test and learn methodology and supporting infrastructure to drive experimentation across programs and channels.
    • Optimize automation programs to ensure they create a positive impact on CAC and can be tied to customer LTV by influencing opportunity generation, account activations and reducing churn.

Qualifications and Desired Skills

  • 7+ years progressive experience with a focus on launching and iterating B2B digital acquisition and lifecycle programs for SMBs in a matrixed business environment.
  • Hands-on experience project managing customer acquisition, engagement and lifecycle programs and campaigns across digital channels that drove measurable ROI.
  • Strong communication, presentation and analytical skills when providing initiatives to improve digital experiences.
  • Familiar with leveraging B2B marketing automation and technology products, automation tools and project management tools such as:
    • Salesforce, Marketo, Marketing Cloud
    • G Suite, MS Suite, Figma, JIRA, Workfront, Google Data Studio
    • Adobe Analytics, Tag manager, Target, Google Analytics
    • Knowledge of CMSes, modern browser technologies and email clients
  • Experienced with digital ad platforms, tools and affiliate marketing
  • UX and design sensibilities to manage creation of a fully unified brand experience across program creatives.
  • Track record of delivering digital growth experiences in multiple languages for Canada, ideally in the Fintech or merchant services space.
  • Familiar with nuances in localization and legal requirements in compliance with regional language laws (ex: CASL, OQLF terms, Bill 96 requirements).
  • Fluent bilingual proficiency in English and French is preferred.

We value creativity and a personal touch in applications. We are looking for genuine human-written anecdotes because AI-generated resumes or responses are easy to identify. Priority will be given to applicants demonstrating personal effort and original thinking.

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