Head of Boutiques Sales

About Maverick Distillery Maverick Distillery is Ontario’s largest privately owned craft distillery and one of Canada’s most dynamic spirits companies. The beverage alcohol industry is fast-moving, creative, and relationship-driven—and we thrive in that space. We’re building the future of Canadian spirits and are looking for leaders who want to help shape it.
Position Overview We are seeking a strategic, commercially minded Sales Manager to lead and elevate our sales performance across Ontario’s key channels: LCBO, Grocery, Convenience, and On-Premise .
This role is responsible for driving revenue growth, leading and developing a high-performing sales team, and managing senior customer relationships. The ideal candidate brings deep beverage alcohol experience , strong leadership skills, and an open, progressive mindset toward modern selling tools—including AI-enabled sales, forecasting, and CRM technologies .
This is a hands-on leadership role for someone who blends industry instincts with data-driven decision-making and embraces innovation to outperform the market.
Lead, coach, and inspire a high-performing sales team to exceed volume, distribution, and execution KPIs across all channels.
Set clear performance objectives, conduct regular business reviews, and drive accountability through structured planning and follow-up.
Build a collaborative, performance-driven sales culture focused on continuous improvement and results.
Key Account & Channel Management
Act as the senior commercial lead for major customer relationships, including:
LCBO: Manage Head Office relationships, support listing strategies, pricing, promotions, and in-store execution.
Grocery & Convenience: Lead national and regional chain relationships, securing listings, distribution growth, promotional alignment, and compliance.
Support field execution with key accounts, influencers, and partners; Develop and execute channel and regional sales plans aligned with company and brand objectives.
Partner with marketing to translate brand strategies into effective in-market programs.
Analyze sales performance, category data, and competitive activity to identify opportunities and course-correct proactively.
Champion the adoption of CRM, analytics, and AI-enabled sales tools to improve forecasting accuracy, pipeline visibility, customer targeting, and sales effectiveness.
Leverage data, dashboards, and insights to guide decision-making and team execution.
Continuously explore and implement new technologies that enhance productivity and performance.
Work closely with Supply Chain, Finance, and Marketing to ensure aligned planning, execution, and service levels.
Provide clear, timely performance updates and strategic insights to senior leadership.
5+ years of beverage alcohol sales experience , with 2+ years in a sales leadership or management role .
~ strong understanding of the Ontario market is essential.
~ Proven knowledge of grocery, convenience, and on-premise channels.
~ Data-driven mindset with experience translating insights into action.
~ Curiosity and openness to adopting AI-driven and technology-enabled sales tools .
~ Excellent communication, negotiation, and relationship-building skills.
~ Post-secondary education in Business, Marketing, or a related field preferred.
~ Proficiency with Microsoft Office; experience with CRM platforms strongly preferred.
~ ability to travel within Ontario.
~ Work with one of Canada’s most innovative private spirits companies
Shape the future of sales through technology, data, and AI