Director, Business Development

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

Director, Business Development

Electronic Arts Vancouver Role Summary

Reporting to the VP, Business Development, the Director, Business Development serves as the EA SPORTS business development lead for strategic initiatives that extend our franchises beyond the core game experience. Working in close partnership with EA Ventures, the business owner of EA's Beyond Game strategy, this role identifies, evaluates, structures, and executes partnership opportunities that create new ways for fans to engage with EA SPORTS brands across digital media, emerging data and technologies, platforms, and connected experiences.

You will operate at the intersection of strategy and execution, translating enterprise-level Beyond Game priorities into commercially viable opportunities for EA SPORTS. The role collaborates closely with the broader EA SPORTS Business Development organization to leverage and evolve existing league, federation, club, athlete, and commercial partner relationships while identifying new ecosystem partners that accelerate innovation and long-term franchise growth.

Success in this role requires exceptional cross-functional leadership, business and commercial acumen, and the ability to align multiple internal and external stakeholders to deliver partnerships that support scalable, fan-centric experiences that complement EA's core gaming business. This is a hybrid role, with 3 days a week in our Vancouver office.

Key Responsibilities

Strategic Partnership Development

You will partner with EA Ventures to support EA's Beyond Game strategy within the EA SPORTS portfolio.

You'll dentify strategic partnership opportunities that extend EA SPORTS franchises into new fan experiences, platforms, and business models.

You will be responsible for executing partnerships that support commercial strategies and business cases for new initiatives that align with franchise, corporate, and partner objectives.

You’ll evaluate emerging opportunities across sports media, creator ecosystems, AI, digital platforms, connected experiences, and other adjacent markets.

You will manage partnerships from opportunity identification through execution, launch, and ongoing governance.

Cross-Functional Business Development

Work collaboratively across the EA SPORTS Business Development organization to identify opportunities within the existing partner ecosystem, including leagues, clubs, federations, athletes, data and technology partners, and commercial rights holders.

Ensure Beyond Game initiatives complement and strengthen existing strategic partnerships while creating incremental value for EA and its partners.

Coordinate with franchise Business Development leads to align priorities, partnership approaches, and go-to-market strategies.

Ecosystem Development

Cultivate relationships with established and emerging partners across sports, media, technology, entertainment, and fan engagement.

Expand EA SPORTS' external innovation ecosystem by identifying companies and capabilities that support long-term franchise growth.

Collaborate with EA Ventures and Corporate Development to assess strategic investment, incubation, or partnership opportunities where appropriate.

Cross-Functional Leadership

Partner with:

EA Ventures

EA SPORTS Business Development

Franchise Leadership Studios and Product Management

Brand & Marketing

Legal

Finance

Corporate Development

External strategic partners

to align priorities, evaluate opportunities, and bring new experiences to market.

Market Intelligence & Innovation

Monitor market trends across sports, media, entertainment, technology, and interactive experiences.

Assess competitive activity and emerging partnership models.

Develop strategic recommendations that position EA SPORTS at the forefront of fan engagement beyond gameplay.

Success Measures

Strategic partnerships executed in support of Beyond Game initiatives.