Account Director

4 weeks ago


Ottawa, Canada G&G Advertising Full time

Join to apply for the Account Director role at G&G Advertising 5 days ago Be among the first 25 applicants Account Director Acart is a full-service agency that understands the evolving intersection between strategy, media, and effective creative in ways that help transform brands—an agency driven by curiosity and data. We create work that builds brands, fuels commerce, and drives measurable outcomes for our clients. We are on the search for a talented, organized individual who will provide comprehensive support to our client experience team. This dynamic position requires the ability to anticipate needs for clients as well as being an advocate for the quality of work that the agency produces and the requirements for great work (e.g., clear objectives, appropriate resources, adequate time, proven processes). It’s that great work that gives our clients the greatest value. As a CX director at Acart, your focus will be on managing the overall health of VP- and C-level client relationships and the profitability associated with a portfolio of assigned accounts, while also providing guidance and oversight to account teams assigned to daily project activities. You’ll be expected to provide strategic advice and insights while working closely with members of our strategy team. You’ll be committed to fostering the development of work that inspires and motivates, and to that end you’ll be expected to quickly develop a deep understanding of our clients and their business goals, as well as any general or specific factors that could add value or pose a threat to them. As a champion and mediator, you’ll effortlessly take the points of view of clients and our internal teams and effectively communicate those perspectives. Your goal is to promote a collaborative approach to problem-solving that can lead to award-winning results. In your role, you’ll report to the Director of Client Experience. You may have multiple account managers reporting to you, while also working daily with others in your department and individuals in our senior management, strategy, creative, and finance teams. Your Responsibilities Be actively engaged in the timely execution of specific tasks within the overall business plan Be accountable for team KPIs that drive the Acart brand and overall success of the agency Attend and actively participate in team leader training and planning sessions Actively practice giving direct feedback in the moment and encouraging and enabling others to do the same in all levels of the organization Take an active role in the promotion of Acart work and community engagements through social channels, while encouraging members of your team to do the same As a Team Leader Understand the agency’s business plan, policies, values, and brand, and ensure they are practiced by your team and clearly communicated when onboarding new hires Ensure that your team understands the different processes and methodologies used at Acart (e.g., brand, video, and development team processes and the tools used for each) Set clear expectations with your team and hold it—and yourself—accountable for them Regularly pass on—the learnings derived from the leadership training in which Acart has made a significant investment—to your team and coworkers Engage in regular communications and “temperature checks” with your team and individual members (e.g., monthly department meetings and one-to-one’s) Recruit, interview, hire, and assist with onboarding new employees Mentor talent, conduct performance reviews (three-month and annual), solicit peer reviews, etc. Encourage and facilitate professional development for team members Monitor, evaluate, and recommend employee compensation (including salary, raises, time off in lieu, and bonuses) Monitor time off requests/approvals in Timetastic in a timely manner Direct ongoing building and fostering of your team, which includes ensuring individuals have what they need to succeed in their jobs (e.g., tools, skills, equipment) and are being challenged creatively and strategically in their roles Offboard employees (conducting exit interviews, collecting equipment/keys, handling any necessary communications to colleagues/clients, reviewing emails and laptop contents that may not have been saved on the server, etc.) As a team contributor You’ll develop short-, mid-, and long-term account plans that identify and plot strategic approaches to maintaining—and, ideally, growing—a range of B2B client relationships. You’ll also have oversight of day-to-day project activities, ensuring that they meet expectations of quality, scope, and profitability within established timelines. It will be your primary responsibility to cultivate strong working relationships at all levels within your assigned client accounts, but especially within the VP- and C-levels (or others as stipulated by clients). And as a leader within the client services team, you’ll be expected to promote an environment of professionalism, trust, openness, and mutual respect. You’ll also assist with career development and succession planning through strong mentoring and coaching. Throughout You’ll need to be an excellent listener, confident communicator, and presenter with a firm grasp of established goals and metrics for shared success Be curious—ask tough questions (where appropriate/necessary), encourage fresh perspectives and solutions Bring your expertise and proficiency in the role with industry specific awareness You are able to communicate efficiently and manage to stay calm under pressure You respond promptly to requests You build sincere relationships and prove yourself as a reliable team player You bring 6+ years of digital, media, or integrated agency experience or similar experience leading digital projects for an integrated marketing/advertising firm or organization will be considered (in other words, you need to show us what you’ve done to prove that you can lead digital projects, and that you understand technical website structures (including UX, IA, navigation, and content), effective lead-generation initiatives, and email marketing campaigns to positively affect business outcomes) Strong media background is an asset A deep knowledge of brand and/or go-to-market campaign development and execution processes Strong people management and negotiation skills and a demonstrated ability to prioritize work and resources across projects, based on client priorities, while considering both short- and long-term needs Sufficient depth of knowledge in project management and development models (waterfall, iterative, and agile) to be able to educate clients and oversee the delivery of projects using these approaches Familiarity with digital marketing tools used for research, content development, tracking, and reporting Experience working with global B2B and B2C clients will be considered an asset Does this sound like your job? Apply now Digital Media Planner/Buyer Acart is a full-service agency that understands the evolving intersection between strategy, media, and effective creative in ways that help transform brands—an agency driven by curiosity and data. We create work that builds brands, fuels commerce, and drives measurable outcomes for our clients. We are on the search for a full-time Digital Media Planner/Buyer to join our growing team. We’re looking for someone with expertise in digital media planning and buying who is passionate and curious about media and advertising, staying current on advertising trends, and emerging media. You also understand B2B and B2C segments fluently and understand how each of these audiences consumes creative advertising. In your role, you’ll report to our Media Director, while collaborating with Client Experience and Creative teams. You will play a critical role in a Media Department that plans and buys media space for national and local businesses in a variety of industries including retail, sports, transit, health care, and government. You are strategic and understand the importance of media in successful campaigns. You lead by example and hold yourself accountable. You are skilled when it comes to understanding our clients and their businesses and the challenges and opportunities they face. Expectations Work with the Senior Programmatic Buyer in developing innovative and strategic digital media plans for our clients Prepare and present programmatic media plans that will deliver on our clients’ objectives Setup and launch digital campaigns within social ad platforms including Facebook, Google, X, Snapchat, Tik Tok, and LinkedIn Work with programmatic platforms such as Google DV360, Amazon DSP, and TradeDesk Negotiate the purchase of media space with media vendors and manage all related contracts and insertion orders Work with the Acart digital and client teams to coordinate the performance measurement framework Monitor ad spends and optimize ad performance of digital campaigns by detecting and identifying top performing tactics Prepare and present campaign reports, performance insights, and recommendations Work with other agency teams in the development of ad material specs and ad distribution Work alongside the Media Director and Client Experience team to develop new business for the agency You bring A minimum of 3+ years digital media planning and buying experience with strong knowledge of display advertising and social media advertising (Ecommerce experience is an asset) and new formats including Connected TV and streaming audio Expertise about the North American digital media landscape, usage trends, and available advertising vehicles and formats Experience working with digital marketing platforms such as Google Ads, Facebook Business Manager, Google Analytics An ability to be analytical, organized, detail oriented, and to multi-task Skills as a team player but also the ability to work independently Proficiency in Excel, PowerPoint, Word, and Outlook Strong written and oral presentation skills in English (French is an asset) Does this sound like your job? Apply now Media Inside Sales Executive Acart is a full-service agency that understands the evolving intersection between strategy, media, and effective creative in ways that help transform brands—an agency driven by curiosity and data. We create work that builds brands, fuels commerce, and drives measurable outcomes for our clients. We are on the search for a talented, hungry sales executive who will be working to build a pipeline of evergreen accounts. As a Media Inside Sales Executive, you will play a pivotal role in accelerating Acart’s revenue growth by identifying and capturing new business opportunities across North America. Your expertise in sales, combined with your ability to build and nurture strong client relationships, will be essential to your success. You will leverage industry-leading tools and platforms to prospect, cold call, email, and secure meetings that lead to deal close, all while maintaining a relentless focus on achieving and exceeding sales targets. Key Responsibilities Territory Development: Strategically build a sales territory in North America from scratch, supported by content marketing efforts and other key marketing channels. Client Acquisition: Drive new business by identifying high-potential prospects, conducting cold outreach, and securing meetings with key decision-makers. Relationship Management: Develop and sustain strong relationships with clients by understanding their unique needs and providing tailored advertising solutions. Sales Methodology: Develop and refine a sales methodology that drives consistent results, including regular reporting on key performance indicators (KPIs). Negotiation & Closing: Demonstrate exceptional negotiation skills to close deals and drive revenue growth, all while ensuring client satisfaction. Market Expertise: Stay ahead of industry trends and developments, particularly in PPC, social media, programmatic advertising, DSPs, SSPs, and related areas. Collaboration: Work closely with our account management team to ensure seamless onboarding and ongoing client success. Data-Driven Decisions: Utilize your analytical skills to interpret sales data and make informed decisions that optimize sales strategies and outcomes. Adaptability: Thrive in a fast-paced environment where adaptability and resilience are key to achieving sales goals. What You Bring Experience: 3+ years of experience in an inside sales role, media sales, or a related field, with a proven track record of meeting or exceeding sales targets. Technical Proficiency: Working knowledge of CRM and prospecting tools (e.g., ZoomInfo, LinkedIn, Pipedrive). Sales Skills: Exceptional cold calling, lead generation, negotiation, and closing skills, with the ability to develop and execute compelling sales pitches. Communication: Excellent verbal and written communication skills, with the ability to craft persuasive messaging and build rapport with clients. Self-Motivation: A relentless drive to achieve goals, with a self-starter attitude and the ability to work independently or as part of a team. Client-Centric Approach: A strong focus on understanding client needs and delivering solutions that drive client success and satisfaction. Education: A diploma or degree preferably in marketing, media, or a related field. Experience contributing to successful RFP processes is a plus. What We Offer Competitive base salary + commission Recoverable commission draw (while you build your territory) Unlimited cap on commission + multipliers for exceeding total target revenue. Remote role or in-office AI tools to support sales efforts Flexible paid time off policy Remote work anywhere policy Home-office setup allowance Phone and internet subsidy Does this sound like your job? Apply now Seniority level Director Employment type Contract Job function Sales and Business Development Advertising Services #J-18808-Ljbffr


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