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Senior Manager, Marketing Commercialization and Go to Market

3 hours ago

Toronto, Canada Blend360 Full time

Blendis is a premier AI services provider committed to co-creating meaningful impact for clients through data science, AI, technology, and people. Visit www.blend360.com for more information.We are seeking a Senior Marketing Manager to lead commercialization and go-to-market (GTM) execution for the newly integrated Fiserv partnership/acquisition. This role is highly executional and revenue-oriented, responsible for translating product and platform capabilities into compelling sales and marketing assets that drive acquisition and growth across targeted customer segments.This is a contract role designed to support a critical phase of platform commercialization, working closely with Sales, Product, Partnerships, and Paid Media teams.Key ResponsibilitiesCommercialization & GTM StrategyOwn commercialization efforts for the Clover platform as part of the Fiserv partnership/acquisitionTranslate product features, platform capabilities, and partnership value into clear market-facing messagingDefine and execute GTM plans for prioritized customer segments, including SMB and vertical-specific audiencesAlign positioning and messaging across channels to support acquisition and sales conversionSales Enablement & Asset DevelopmentDevelop and deliver high-impact sales enablement assets, including pitch decks, one-pagers, battle cards, case studies, and product overviewsPartner closely with Sales to ensure assets are practical, relevant, and optimized for real-world selling scenariosSupport sales training and rollout of new messaging, offers, and platform updatesAct as the bridge between Product, Marketing, and Sales to ensure alignment throughout the funnelMarketing Execution & Campaign SupportSupport development and execution of paid media acquisition campaigns, in partnership with performance marketing teamsContribute to campaign messaging, creative direction, and offer strategy to drive qualified leadsEnsure consistent messaging across paid, owned, and sales-led channelsTrack performance and iterate on messaging and assets based on campaign and sales feedbackCross-Functional CollaborationWork closely with Product, Partnerships, Sales, and Analytics teams to support platform launches and enhancementsManage stakeholders across Fiserv and internal teams as applicableMaintain a strong understanding of the competitive landscape and evolving market dynamicsQualifications7–10+ years of experience in B2B or B2B2C marketing, with a strong emphasis on commercialization, GTM, or sales enablementProven experience developing marketing and sales assets for complex products or platformsStrong understanding of acquisition marketing, including paid media and funnel optimizationExperience working cross-functionally with Sales, Product, and PartnershipsAbility to operate independently in a fast-moving, ambiguous environmentExcellent communication, stakeholder management, and execution skillsPreferred QualificationsPrior experience working with Fiserv, or within the payments, fintech, or financial services ecosystemFamiliarity with or direct experience supporting the Clover platformExperience commercializing partner-led or acquisition-driven productsBackground in SMB-focused technology or merchant servicesRole LogisticsRole can be remote within Canada; Toronto-based candidates may be expected onsite 2 days per week at the Downtown Toronto officeContract duration of 9–12 monthsSenior Manager–level scope and expectations, with hands-on execution responsibilitiesThis is a 9–12 months contract roleHeadcount: 1Location: Remote within Canada (Toronto-based candidates preferred; hybrid expectation for local employees) #J-18808-Ljbffr