Paid Search

Paid Search & Social Manager (Remote Canada) – Future Opening at Directive Directive Consulting is a performance marketing agency for SaaS and Tech companies, delivering Paid Media, SEO/Content, CRO, and Video to help clients hit sales-qualified lead (SQL) targets. We use a Customer Generation methodology that focuses on SQLs and Customers rather than traditional MQL metrics. Roles & Responsibilities Oversee and lead a collection of Paid Media accounts. Serve as direct support to client contacts. Weekly communicate with vendors or operational partners to ensure alignment on tasks, work quality, and improvement opportunities. Drive referrals via client relationships and professional network. Build strategies for clients each quarter. Create, maintain, and optimize budgets for paid media campaigns across multiple channels. Deeply understand client positioning and unique value propositions. Confirm lead routing is accurate within a CRM. Understand the value of Programmatic campaigns. Be personally productive and utilize time effectively. Work directly with Associate Director to ensure internal and client goals are being achieved. Execute and optimize PPC advertising campaigns across Google Ads, Facebook Ads, LinkedIn Ads, focusing on keyword research, ad copywriting, and audience targeting to maximize ROI. What You Offer 3+ years experience working at a performance/digital marketing agency. Experience working with B2B SaaS/tech clients in an agency setting. Deep expertise across paid search and paid social advertising campaigns (Google Ads, Facebook Ads, LinkedIn Ads). Proficiency in platform tools (Google Ads, Facebook Business Manager, LinkedIn Campaign Manager). Strong understanding of PPC principles: keyword research, ad copywriting, bid management, campaign optimization. Ability to analyze campaign data using Google Analytics, GA4, Excel, or other analytics platforms to drive data‑driven decisions. Ability to drive results and measure via Objectives and Key Results (OKRs). Proven success with mid‑market or enterprise accounts. A unique perspective on how to drive value for SaaS. Ability to translate and articulate strategy and tell stories with data. Competitive, curious problem‑solver. Seamlessly organized, prioritizes and manages multiple projects. Quality‑obsessed with a passion for advertising excellence. Travel to visit clients approximately once per year, as needed. What Success Looks Like Encompass core values in every interaction, internally and externally. Effectively manage approximately five mid‑tier and enterprise accounts. Meet and exceed department OKRs such as client growth and goal attainment. Build client trust and relationships that create consistent renewals. Cross‑sell services that align with client goals and objectives. Clearly communicate results with client point of contact and executives. Make exceptional decisions regarding strategic direction for accounts. What We Offer 🏠 We have a set living wage at Directive. 🙏 Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle, including 100% employer‑paid plan for you and 50% employer contribution for dependents. 🧠 Mental: Access to certified therapists through Spring Health, membership to Headspace. 💪 Physical: Gympass. 🛫 Time Off: Unlimited PTO (2‑week minimum), paid company holidays, your birthday off, end‑of‑year recharge (closed Dec 24 – Jan 1), paid parental leave. 💰 Financial: Traditional and Roth 401(k) with 3% company match. 🌟 Bonus: Annual bonus based on tenure, scaling over time. 🌴 Annual Anniversary Trip with peers and executive leadership for fun and entertainment. Work Environment Requirements Remotely first company; work from anywhere in the US or from Canadian, UK, or Australian locations if authorized. Must maintain reliable internet and be able to remain stationary for extended periods. Primary collaboration through Zoom and Slack. Required to have a laptop (PC or Mac) and necessary digital productivity tools. Additional Information Directive is committed to fostering a diverse and inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender or gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Job Details Seniority level: Mid‑Senior level. Employment type: Full‑time. Job function: Marketing and Sales (Advertising Services). Referrals increase your chances of interviewing at Directive by 2x. #J-18808-Ljbffr