Associate Director, Paid Search

4 weeks ago


Ottawa, Canada Directive Full time

Associate Director, Paid Search & Social (Remote Canada) At Directive Consulting, we’re a performance marketing agency that specializes in working with SaaS and tech companies. We’ve developed a unique marketing methodology called Customer Generation, which prioritizes generating SQLs and customers over traditional metrics like MQLs. Our services include Paid Media, SEO, Performance Creative and Design, Video, Revenue Operations, and Strategy—all designed to help our clients hit their SQL targets consistently. We’re always looking to expand our teams with individuals who have a growth mindset and are future-focused. Join us today Overview Associate Directors are the most important people at Directive. They are directly responsible for both client and employee retention and their performance is directly reflected in our P&L. Role And Responsibilities Goal Setting: AsD’s are directly responsible for setting the goals for every client engagement in their pod. Best Practices: ensure that every client follows best practices across all channels and mediums. In particular: LTV:CAC modeling Customer Generation Share of SERP Functional Content Breakdown Barriers: It’s your responsibility to understand moments of approval and support your strategist in earning a yes. Ensure roadblocks are a part of every 1x1 conversation with strategists and that an action plan is established to overcome any roadblocks for success. Ensure roadblocks are part of every 1x1 conversation and an action plan is in place. Accountability: Build structure, create cadence, support proactively, and empower your team with clear communication and expectation setting. Goals NSM Attainment: 100% CSAT: 4.2+ Bookings: $150k for each half of the year (total across pod for H1) What We Offer We have a set living wage at Directive. Compensation includes a competitive base salary plus performance-based bonus eligibility. Medical, dental, vision plans, disability, and life insurance coverage for you and your family. Benefits To Support The Whole Person



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    Associate Director, Paid Search & Social (Remote Canada) At Directive Consulting, we’re a performance marketing agency that specializes in working with SaaS and tech companies. We’ve developed a unique marketing methodology called Customer Generation, which prioritizes generating SQLs and customers over traditional metrics like MQLs. Our services include...

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