Senior Digital Marketing Analyst

5 days ago

London, Canada CARFAX Full time

Description Join Team CARFAX as a Senior Digital Marketing AnalystCARFAX’s marketing team works towards real-time, immediate-impact solutions that effect our long-term strategy goals in the world of automotive. We are helping shape the way both consumers and our dealer partners think about the way people Shop, Buy, Own, and Sell used cars. If you are passionate about joining a best in class marketing team and working with one of the most trusted brands in automotive, CARFAX is the place for youWhat you’ll be doing: Leverage data, market insights, and analytical tools to identify new opportunities that enhance ROIAnalyze user behavior, cohorts, funnel analysis, and conversions to generate proactive insights that enhance business value and user experienceServe as the data evangelist, collaborating daily with stakeholders and cross-functional teams throughout the organization, effectively conveying information to diverse audiencesCollaborate and listen about business challenges, then lead the decision-making process by applying data principles and practicesCommunicate the effectiveness of new product launches, campaign launches, and site changes. Take initiative to address problems and opportunitiesDevelop and incorporate measurement plans and frameworks based on intricate data to facilitate decision-making for enterprise strategiesIdentify areas for process enhancement and implement innovative solutions. Serve as a mentor to others, effectively communicating established principles and guidanceWhat we’re looking for:Minimum 5+ years’ experience with Adobe AnalyticsProven ability delivering ROI opportunities to senior management and cross functional teams (Product, Paid Media, Email Marketing, UX/Design, etc)Results oriented and impact driven – strong focus on achieving revenue, conversion, sales, and other marketing goals. Ability to use metrics to manage programs and measure successHighly analytical, detail oriented with strong business acumen and foresightProactive self-starter with a strong sense of ownership. Identifies what needs to be done and has a bias toward action and efficiencyExcellent verbal and written communication skills with the ability to influence decisions through data story tellingCritical thinker who creates digestible and actionable data frameworks, and actively communicates insights to stakeholdersProven track record for problem solving and providing recommendations/solutionsAdvanced skills compiling data from multiple sources and visualizing insights. Experience building business models and statistical analysis is a plusProficient with SQL, Python, or RExperience in data collection architecture and design (Data Layer, Pixels, CDP, DMP, MDM, Website Governance and Compliance Technology)Solid understanding of the digital analytics process from strategy to tagging/implementation to reporting  Vacancy Status:This posting is for an existing vacancy.Base Salary:The anticipated base salary range for this position is $98,000 to $130,500 annually. Final base salary will be determined based on geographical location, experience, and qualifications.Benefits:Join a company that values your total wellbeing. Carfax offers competitive compensation, comprehensive healthcare coverage, and the chance to make a meaningful impact in an industry-leading organization. Our benefit offerings can be found at:.

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