Product Marketing Manager

Versaterm is a global public safety solutions company helping agencies transform how they serve their communities. Since 1977, we’ve been building an ecosystem of intuitive tools designed for public safety agencies, forensic labs, court systems, schools and other institutions. Through purposeful integrations and a selective growth strategy, we focus on improving workflows to help our customers achieve more efficient operations, better service and more just outcomes.Our teams are driven by innovation, expertise and an unwavering commitment to customer success. As we continue to grow and expand our ecosystem, you’ll have the opportunity to contribute to solutions that enhance community safety and transform the future of public safety technology. If you’re passionate about making a meaningful difference, we’d love to hear from you.The RoleAs aProduct Marketing Manager, you will play a pivotal role in shaping go-to-market strategies, driving product adoption and influencing revenue growth. You’ll lead the development of compelling product positioning and messaging, orchestrate cross-functional initiatives and serve as a strategic partner to Sales, Product and Customer Success teams. This role demands a blend of strategic thinking, market insight, and executional excellence to deliver high-impact marketing programs across channels.You will own the end-to-end lifecycle of marketing campaigns, from ideation to performance analysis, leveraging both account-based and traditional marketing approaches. You’ll also be responsible for creating solution-specific content, enabling sales teams and ensuring brand consistency across all touchpoints. As a subject matter expert, you’ll stay ahead of industry trends and translate insights into actionable strategies that elevate our market presence.What You DoStrategic Positioning & MessagingDevelop differentiated product positioning and messaging frameworks that resonate with target audiences and support business growth across verticalsCross-Functional LeadershipPartner closely with Product, Sales, Events and Operations to align marketing initiatives with business priorities and product roadmapsCampaign OwnershipLead the design and execution of integrated, multi-channel marketing programs, with a focus on account-based marketing initiatives that align with sales to accelerate growth within target accountsDevelop and implement retention marketing programs to increase customer engagement, adoption and lifetime valueCreate high-impact content, including sales enablement tools, thought leadership assets, presentations and content tailored to buyer personas and stages of the funnelCollaborate with Sales Enablement to deliver playbooks, competitive intelligence and customer stories that empower revenue teamsBrand StewardshipEnsure consistent brand representation across all marketing assets, events and customer communicationsPerformance AnalyticsMonitor campaign performance, analyze KPIs and ROI, and provide actionable insights to improve marketing effectivenessStay informed on industry trends, competitor movements and customer needs to inform product positioning and marketing strategyThought LeadershipRepresent the voice of the product in internal and external forums, contributing to webinars, events and customer engagementsWhat You’ll Bring10 + years of experience in product marketing, preferably in B2B SaaS or technology sectors; experience in the public safety industry is a strong plusProven success in launching and scaling marketing campaigns that drive measurable business outcomesDeep understanding of demand generation, buyer journeys and ABM strategiesExceptional storytelling and communication skills, with the ability to simplify complex conceptsStrong project management skills and ability to juggle multiple priorities in a fast-paced environmentStrategic thinker with a data-driven mindset and a bias for actionCollaborative team player with experience influencing cross-functional stakeholdersProficiency in CRM, CMS and marketing automation platforms (Salesforce, Pardot/MCAE, Marketo preferred)Familiarity with Adobe Creative Suite and Microsoft Office toolsBachelor’s degree in business or marketingVersaterm is committed to building and supporting inclusion, diversity, and equity, and sustaining a barrier-free environment. Accommodations are available, on request, throughout all aspects of the selection process. For detailed information on our accessibility policies, please contact info@versaterm.com. #J-18808-Ljbffr