Product Marketing Manager

Fiery LLC is the leading provider of Digital Front Ends (DFEs) and workflow solutions for the

growing industrial and graphic arts print industries. Fiery is leading the transformation from

analog to digital imaging with scalable, digital, award-winning products for the printing

industry. Based in Silicon Valley, California with offices around the world and a customer base

that includes over 2 million DFEs sold globally, we offer innovative software and cloud-based

technologies that deliver fast performance, stunning color, and exceptional print quality

across a broad range of production printing devices. Fiery DFEs are installed in a diverse range

of industry segments, including commercial print, packaging, signs and display graphics,

ceramics, building materials, textiles etc. With over 30 years of excellent support and service,

we have a presence in 19 countries with 800+ employees.

Fiery Vision: Enable the printer to produce what the designer imagined

Fiery India: Fiery Digital Imaging India is the largest Software R&D center for Fiery LLC. Located

in Whitefield, Bengaluru, we have a headcount of

~600 employees that includes engineering, QA, IT, finance, HR and facilities.

We are currently growing and looking forward to hiring a Product Marketing Manager for Fiery

India team.

Visit here to know more

Role and responsibilities:

As Product Marketing Manager: The Go-to-Market Lead will drive global GTM strategy and

execution for assigned Fiery product lines, collaborating closely with product line managers,

engineering, regional marketing, and sales teams to deliver high-impact launches and

consistent messaging. This role defines differentiated positioning, value propositions, and

persona-based messaging across wide format, textile, engraving, screen printing, and

specialty print markets. The leader will develop and deliver dealer and channel enablement

programs—including sales tools, partner kits, training assets, and targeted content—to

empower global reseller and OEM channels. They will own content strategy across the

customer journey, producing compelling web copy, collateral, videos, webinars, use cases,

white papers, and customer success stories in partnership with internal teams and agencies.

Additionally, the role manages multi-channel campaigns spanning digital advertising, email,

SEO/SEM, trade shows, and social media, while monitoring KPIs to optimize performance.

Acting as the voice of marketing in product planning, this individual brings customer insights,

competitive intelligence, and market trends to influence product direction and identify new

opportunities. A deep understanding of industry trends and specialty production markets is

essential to expand Fiery's reach and drive revenue growth across existing and emerging

verticals.

1Job Requirements:

Educational Qualification: Bachelor's degree in marketing, Communications, Business, or related field.

Experience: 10+ years of experience

Skills:

• 10+ years of B2B product marketing experience in technology, print, imaging, or software industries.

Experience with OEM and dealer channels is highly preferred.

• Proven success in leading product launches, developing value-based messaging, and driving sales

enablement for technical products.

• Experience marketing in wide format, digital textile, DTG/DTF, screen print, engraving, or signage

industries is a strong plus.

• Strong project management and cross-functional leadership skills; able to influence and execute across

departments and time zones.

• Excellent written and verbal communication skills, with a portfolio of marketing content and campaign

work.

• Experience with content management systems (e.g., WordPress), marketing automation platforms (e.g.,

HubSpot), and analytics tools.

• Highly self-motivated, proactive, and results-oriented, with strong attention to detail and commitment

to deadlines.

• Bachelor's degree in marketing, Communications, Business, or related field.

Desirable but not mandatory:

• Ability to work in a matrix environment

• Comfortable with ambiguity

What's in it for you?

• Join a global leader in digital front ends and specialty production workflows—innovating across print,

signage, textile, and engraving.

• Be part of a passionate, high-performance marketing team with room for creativity, ownership, and

impact.

• Collaborate with industry pioneers, global partners, and a growing customer base who rely on Fiery to

power their businesses.

• Enjoy flexible, remote work while leading global initiatives with real business outcomes.