Manager, Marketing

At Avana, every team member plays a vital role in our mission to provide attainable, high-quality housing that fosters strong communities. This role supports our commitment to intentionality, inclusivity, and shared success across the organization. This document outlines the core responsibilities and expectations of the role, helping ensure alignment with Avana’s values and strategic goals. Manager, Marketing & Communications The Manager, Marketing & Communications is a strategic, results-driven individual who leads an in-house creative and digital team in the development and execution of integrated marketing initiatives that support our revenue generation and drive growth. This key leadership role reports to the Senior Director, Operations, and will be responsible for shaping the company's brand positioning with a focus on revenue generation, developing and overseeing marketing planning processes, and identifying market opportunities to enhance our competitive advantage across multiple markets. The ideal candidate will bring a strong blend of analytical thinking, creativity, and leadership experience to drive cross‑functional alignment and deliver measurable impact. Key Responsibilities Leadership Provide leadership, development, and direction to the Marketing & Communications team. Set clear goals, delegate responsibilities, and support team members’ professional development, while evaluating and providing constructive feedback on performance. Ensure key initiatives are effectively coordinated and planned, while being completed on time and within budget. Create an annual rolling one‑to‑three‑year Marketing Plan and actively manage the team to accomplish its goals. Manage Avana’s donation and sponsorship program, communicating and negotiating with promotional partners as needed for joint marketing activities. Monitor and evaluate key sponsor partners to ensure effective delivery of partnership agreements and expected results. Develop and report on key divisional metrics on a weekly, monthly, quarterly, and annual basis, as applicable. Residents/Revenue Support Lead and direct the marketing and communications team to deliver a revenue‑focused approach to all marketing and communications functions, supporting strong and effective revenue generation. Support lead generation and ILS (Internet Listing System) management to deliver qualified leads in a cost‑effective way. Develop and execute new market, seasonal, and project‑specific plans to ensure the successful delivery of key project objectives, while aligning with corporate business goals. Provide regular reporting to the leasing team on upcoming marketing plans and the effectiveness of current or historical campaigns. Ensure existing partnerships and assets are activated effectively to support new leasing and lease renewal activities. Brand Management Manage and execute an annual marketing and communications plan and budget to span across all communication channels and reach appropriate target audiences, while delivering a strong ROI. Maximize brand awareness and value through the development of brand initiatives consistent with corporate business goals and objectives. Develop, manage, and produce materials to create a cohesive image and message for all communication vehicles. Ensure all products, services, and other offerings conform to brand identity and conduct ongoing brand management. Oversee the development, management and maintenance of all online communication vehicles. Manage Avana’s communications and media relations activities. Market Research Initiate research, development, and implementation of new marketing programs, including social media marketing, direct email, promotions, advertisements and other initiatives. Develop, manage, and execute market research, including resident insights and consumer behaviours. Ensure market research activities directly inform marketing strategies and strategic initiatives by developing a marketing dashboard for monitoring. Key Goals Strengthen Revenue‑Support Processes and Foundations – Develop and implement consistent, scalable marketing and communication processes that directly support revenue generation and renewal. Focus on integrating technology, data insights and process improvements to ensure sustainable and measurable growth across all markets. Build the Avana Brand within new markets, ensuring strong recognition within the multifamily rental market and overall positive association. Develop and execute a plan to develop the first Avana Resident profiles to guide additional development and marketing efforts and ensure alignment with key resident requirements. Key Results Achieve measurable increases in brand awareness, engagement, and lead generation to support Avana’s revenue growth targets. Maintain high ROI on marketing investments and track all activities through a centralized marketing dashboard. Build a resident‑driven culture within the team, using resident insights and performance metrics to guide all marketing and communications decisions. Qualifications Bachelor’s degree in marketing, communications, or related field (MBA or equivalent experience preferred). Minimum 5–7 years of progressive marketing leadership experience, ideally in real estate, property management, or a comparable industry. Proven track record in digital marketing, analytics, and cross‑functional leadership. Exceptional communication, strategic thinking, and project management skills. Compensation Package Benefits: Dental and medical benefits package for qualifying employees. 80% of the cost is covered by Avana. Option for employees to purchase disability and life insurance. Pension: The Pension Plan will commence in your second year of employment. 2% of salary matched in year two, 3% of salary matched in year three, 4% of salary matched in year four, and 5% of salary matched in year five. Vacation Entitlement: 20 business days per year. Must be accumulated prior to taking them. Annual Bonus: Opportunity to earn up to 10% of salary as an annual bonus. Parental Leave: Once an employee has worked a full year (12 months) at Avana, they are eligible for four months of salary top‑up to $15,000, with ongoing benefits based on the terms stated above. Pension matching will not apply for the duration of the leave. If an employee provides resignation within 24 months of the paternal leave return date, the total amount of the salary top‑up will be repaid to Avana. Probation Period: The probation period is 90 days from the start date. Criminal Record Checks: are required for all Avana employees prior to being hired. This is to be obtained at your expense and will not be reimbursed by the Employer. To Apply To apply, please send your Cover Letter and Resume to apply@avanabuilds.com. If you are seeking a long‑term career that offers financial security, autonomy, and future opportunities in a corporate culture committed to excellence, this may be an opportunity for you. Only candidates chosen for an interview will be contacted. Seniority level Mid‑Senior level Employment type Full‑time Job function Marketing and Sales Regina, Saskatchewan, Canada We’re unlocking community knowledge in a new way. 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