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Ecommerce Experience Manager
1 month ago
Ecommerce Experience Manager (18-Month Contract) Core hours: Monday to Friday from 8am – 4:30pm PST Hybrid Role: We value collaboration, both in-person and remotely. This position is classified as Hybrid under our Hybrid Work Program Policy, where this position is required to be onsite 3-4 days per week. Role Summary As the Ecommerce Experience Manager, you will lead the Ecommerce Experience Team in optimizing the online customer journey and driving ecommerce growth. In this role, you will develop and manage the website roadmap, prioritizing front‑end and back‑end enhancements in collaboration with our Information Services and Sales teams to align with corporate business objectives. You will define the website strategy and contribute to backlog prioritization, write acceptance criteria, oversee testing for the Digital Marketing and Ecommerce team, and provide input into release planning to ensure impactful website improvements. You will report to the Director of Digital Marketing and Ecommerce. Responsibilities Lead the Ecommerce Experience Team to enhance the online customer journey and drive ecommerce growth. Develop and manage the Salesforce Commerce Cloud (SFCC) website roadmap, ensuring front‑end and back‑end enhancements align with business priorities. Leverage Salesforce Business Manager and SFRA (Storefront Reference Architecture) capabilities to guide enhancements in line with marketing and customer experience priorities. Write acceptance criteria, oversee testing for the Digital Marketing and Ecommerce team, and provide input into release planning to support website enhancements. Oversee key projects, including new feature deployments, UX improvements, and conversion rate optimization initiatives. Ensure website performance, security, and compliance with industry best practices. Develop and implement best practices for site performance, SEO, accessibility, and compliance (GDPR/CCPA, PCI DSS). Partner with Team Members responsible for conversion optimization and UX research to drive A/B and multivariate testing. Leverage tools such as SFCC Einstein or other personalization platforms to improve product recommendations, predictive sort, and user journeys. Analyze customer behavior, funnel performance, and site engagement data to improve the user journey. Work with the Information Services team to refine website navigation, search functionality, and checkout processes. Provide strategic oversight for website content management, ensuring product listings, promotions, and merchandising are accurate and optimized. Align website content with marketing campaigns and promotions to drive engagement and conversions. Monitor and maintain website taxonomy, product categorization, and on‑site search effectiveness. Identify opportunities to automate and improve operational processes related to website and product data management. Support financial and operational reporting by monitoring ecommerce KPIs such as revenue, conversion rate, AOV, funnel drop‑off, and check‑out abandonment. Qualifications 7–9 years of progressive experience in ecommerce, digital marketing, or website management, with at least 3 years of hands‑on experience with Salesforce Commerce Cloud (SFCC) and Storefront Reference Architecture (SFRA). Proven track record of leading teams or cross‑functional projects, mentoring staff, and influencing stakeholders across Marketing, Sales, and Information Services. Strong expertise in ecommerce operations, including site content management, merchandising, promotions, and optimizing the online customer journey. Demonstrated success with conversion rate optimization (CRO), UX/UI best practices, and A/B testing, using insights to drive measurable improvements. Proficient with analytics and reporting tools (GA4, Adobe Analytics, Looker, Tableau, or similar) to monitor KPIs, assess performance, and inform data‑driven decisions. Solid understanding of SEO fundamentals, site performance, and accessibility standards (WCAG, ADA). Exceptional project management and organizational skills. Strong communication, collaboration, and stakeholder management capabilities. Strategic and analytical mindset, capable of advocating for ecommerce priorities, balancing technical considerations with business objectives, and driving continuous improvement across the digital experience. Total Rewards Competitive salary, quarterly and annual bonuses based on individual and company goals 100% employer‑paid premiums for extended health, health spending account, wellness program, green transportation incentive, various paid time‑off options available from your first day, and product discounts Focus on professional development, 1:1 meetings with your leader, tuition assistance program and length of service rewards The Application Please submit a resume with a cover letter. Applications are currently being reviewed. Immediate submissions are still welcome. Seniority level Mid‑Senior level Employment type Full‑time Job function Information Technology, Management, and Marketing Industries Personal Care Product Manufacturing and Retail Health and Personal Care Products #J-18808-Ljbffr
