Customer Marketing Manager, SaaS Solutions
3 days ago
Customer Marketing Manager, SaaS Solutions Join to apply for the Customer Marketing Manager, SaaS Solutions role at Executive Alliance. Executive Alliance is pleased to represent our client—a fast‑growing IT service management solutions provider with over 4,000 global customers. Their platform is used daily by over 100,000 system administrators, impacting the daily working lives of over 9 million end users. We are seeking a Customer Marketing Manager to own and execute programs that enhance engagement, deepen customer relationships, and drive measurable business impact. In this role, you’ll build data‑driven strategies across the entire customer lifecycle—boosting adoption, loyalty, and advocacy while uncovering opportunities for growth and expansion. NOTE: The role is based 4 days per week near Etobicoke, ON, Canada in the Greater Toronto Area with Fridays remote. This is not a remote role; ideal applicants should be accessible to downtown Toronto. Overview & Functions Develop and execute multi‑channel marketing programs that drive engagement, adoption, and retention across the customer journey. Analyze customer data and behavioral insights to identify trends, opportunities, and potential risks. Partner with revenue and success teams to design targeted campaigns that promote upsell, cross‑sell, and expansion opportunities. Segment audiences based on usage, engagement, and value metrics to create tailored communication journeys. Lead customer advocacy initiatives, capturing stories, testimonials, and case studies to amplify customer success. Manage programs to enhance brand visibility on review platforms and industry forums. Plan and execute customer webinars, workshops, and community events to strengthen relationships and share product value. Run ongoing A/B testing and performance optimization to improve engagement and conversion rates. Track and report on campaign performance, outcomes, and ROI using analytics and automation tools. Job Requirements 3+ years of experience in Customer Marketing, Lifecycle Marketing, or B2B SaaS Marketing roles. Strong analytical and data‑driven mindset with the ability to turn insights into actionable strategies. Hands‑on experience with marketing automation, email marketing, and webinar programs. Excellent written and verbal communication skills with the ability to craft clear, engaging, and customer‑centric messaging. Collaborative, results‑oriented, and comfortable working in a fast‑paced global tech environment. Experience with CRM and automation platforms (Salesforce or similar tools preferred). Bachelor’s degree in Marketing, Business, Communications, or a related field. Why Join This Company Be part of a scaling SaaS company making a global impact in the digital workplace. Influence strategic decisions and contribute directly to business growth. Enjoy a flexible hybrid work model and a collaborative, innovation‑driven culture. Competitive compensation, bonus, and equity plan. Work with passionate, creative professionals who value your ideas and expertise. Contact Details Doug WaldVice President of RecruitingExecutive Alliance+1-631-493-0515doug@execsallied.com Seniority level: Mid‑Senior level. Employment type: Full‑time. Job function: Marketing and Sales. #J-18808-Ljbffr
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Toronto, Canada Executive Alliance Full timeCustomer Marketing Manager, SaaS Solutions Join to apply for the Customer Marketing Manager, SaaS Solutions role at Executive Alliance . Executive Alliance is pleased to represent our client—a fast‑growing IT service management solutions provider with over 4,000 global customers. Their platform is used daily by over 100,000 system administrators,...
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Toronto, Canada Logic Executive Search & Workplace Solutions Full timeA leading recruitment firm seeks a Customer Marketing Manager for a global SaaS company in Toronto, Ontario. The ideal candidate will have 5–7 years of Consumer Marketing or B2B Marketing experience in the SaaS industry. Responsibilities include creating multi-channel campaigns, analyzing customer behaviors, and partnering with teams to optimize...
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