Strategist

Strategist Department: Strategy Employment Type: Fixed Term - Full Time Location: Vancouver Reporting To: Head of Insight Description Changing consumer behavior in a cookieless world, the rise of GenAI, and the need to avoid commoditization is all transforming the practice of Marketing & Communications. As a Strategist at Quietly, you will lead that charge, helping the world’s leading brands earn attention through a content/data-first approach. Working in concert with our Content, Delivery, and Business Development teams, you will be responsible for delivering an array of strategic work while building out new capabilities and refining frameworks. You bring experience from creative agencies or publishing and the confidence to work on completely new types of projects; challenging long standing assumptions, defending recommendations, and delivering high-value client work for category-leading organizations. You inspire your teammates to raise the bar on every level because you fully understand this new experience economy, how and why audience expectations are transcending categories, and where the future is headed for B2C and B2B brands. You are looking for the next big challenge, and like us, you have no small plans. This is a full-time 15 month maternity leave contract opportunity offering a competitive base salary starting from $65,000+, 3-weeks vacation, comprehensive benefits package, and the flexibility to work remotely during North American business hours, from our headquarters in Vancouver, or a hybrid of both. If these values resonate, we’d love to hear from you. Quietly is an award-winning consultancy, harnessing business and creative acumen to drive real outcomes for brands looking to succeed. Our people are dedicated to proving the impact of content on business results through a commitment to service that delivers actionable, expert counsel and compelling, effective content. Quietly partners with category leaders such as Coursera, Goldman Sachs, Intercom, Morningstar, Motorola Solutions and PwC to understand how content drives their business. What You'll Do Deliver high-value strategy work across a variety of projects and client accounts, such as (but not limited to): Design and scope research and analysis requirements (qualitative and quantitative) Conduct research and analysis to uncover findings, insights, and inform opportunities Persona development and journey mapping Execute various forms of auditing and planning activities, and develop actionable recommendations (e.g. GTM plans, content strategies, SEO audits, competitive analysis, etc.) Develop monthly and custom performance measurement reports on the impact of content efforts Support in consultative engagements (e.g. workshops) Use Quietly’s suite of tools to gather data and enable insights development. Data types covered could include: Content performance (across the web, search, social, etc.) Search engine data and keywords Social listening and brand monitoring Audience demographics/firmographics, psychographics/values, and behaviour Incorporate relevant data from clients’ MarTech stack or existing research to inform insights development. This could include working with the following data types: Website performance data Email data CRM and sales data Product and review data Drive conversations with senior stakeholders in current and prospective accounts, assessing needs and identifying opportunities Proactively stay informed of industry trends, best practices, and MarTech advancements Input on the continual improvement of Quietly’s strategic service offerings Work with Head of Insight and Strategy Leads to identify, design and implement new services and capabilities Partner cross-functionally with internal teams and external partners to implement and drive measurable results Conduct research to uncover core customer and industry insights that inform proposed solutions, and if applicable, corresponding partnerships What You'll Bring 5+ years of relevant experience working on high-profile, global brands in both B2C and B2B environments Strong ability to communicate, influence and persuade effectively with all internal and external stakeholders at all decision making levels Strong understanding of strategy’s role in an integrated and converged MarCom landscape (owned, earned, and paid) Proficiency working with all types of data, including being able to conduct research and analysis using analytics tools such as (but not limited to): Google Analytics (web analytics) Constant Contact/Hubspot/Marketo/etc. (email and marketing automation) Brandwatch/Buzzsumo (social listening) Google Trends/SEMRush/Moz/Google Keyword Planner/etc. (search and SEO) Experience working with AI chatbots like ChatGPT; proficiency in prompting best practices and techniques such as Chain-of-Thought are a plus Strong understanding of MarCom KPIs, performance measurement, and/or attribution A track record of managing customer relationships and expectations through effective interpersonal communication, negotiating and partnering Strong project management experience including scoping and task management Strong presentation, verbal and written communication skills Strong research and analytical skills - you need to be comfortable working with both quantitative and qualitative data Eligible to work in Canada Nice to Haves Knowledge in media planning/buying, public relations, advertising, social media and search engine optimization Experience with various forms of technology and software (e.g. analytics, marketing automation, email marketing, customer relationship management, ecomm, etc.) Proficiency with modern CMS & web publishing platforms including WordPress, Drupal, Squarespace, and Wix Sound understanding of regression analysis and/or statistical modeling Experience in communications, copywriting or content creation, and a love for storytelling Strong ability to build narratives around research findings; creating storylines with data and insight Experience in publishing, an understanding of industry-standard content management systems Experience with clients in highly technical industries Being bilingual or multilingual We respectfully request that recruitment agencies and third-party staffing firms do not contact us regarding this opportunity, as we are not engaging external support at this time. #J-18808-Ljbffr