Digital Strategist
3 days ago
**Digital Strategist**
Are you a digital marketing professional who thrives on crafting and executing impactful strategies? Wallop is on the hunt for a full-time Digital Strategist to join our team for a 13-month contract, with the potential to extend or become permanent
As a **Digital Strategist**, you will work collaboratively with our Digital Marketing team to define and execute comprehensive, multi-channel digital strategies for hospitality clients: luxury hotels, resorts, ranches and experiential travel. Your expertise in managing a diverse portfolio of clients and your ability to develop effective marketing strategies will be key to our success.
**On a day-to-day basis, our Digital Strategists**:
- Run strategy sessions/client calls.
- Monitor and optimize our client’s organic and paid performance.
- Implement cutting-edge paid advertising campaigns.
- Maintain data quality and implement tracking.
- Provide data-driven insights.
- Contribute to process and service development.
- Develop industry-specific expertise.
**You’ll be successful in this role if you are**:
- Proficient in GA4 and data presentation with strong levels of digital marketing knowledge
- Skilled in Google Tag Manager for cross-domain and e-commerce tracking
- Experienced in identifying and resolving tracking errors
- Proficient in developing, managing, and reporting on paid advertising campaigns across various platforms like Google Ads, Meta Ads, TikTok Ads and Microsoft Ads.
- Proficient in building and optimizing SEO strategies, including technical error resolution, understanding search engine algorithms and skilled with tools such as Semrush
- Experienced in high-paced agency environments, working with multiple clients on multiple projects.
- Adept at autonomously solving problems as they arise - an executor who can turn strategic input into beautiful, tactful output while nurturing client relationships.
- Skilled in developing and implementing highly optimized funnels.
- Collaborative approach with developers and project managers for continuous website improvement.
- Familiarity with user behaviour analysis tools like Microsoft Clarity, Crazy Egg, or Hotjar
- Knowledgeable about best practice management techniques for industry-standard platforms.
**Bonus points for**:
- Experience with industry-specific technology (SynXis, TravelClick, Revinate, The Hotels Network, TripTease, HotelChamp, etc.)
- Google certifications (Analytics, Google Ads Search/Display/Video, etc.)
- Additional language skills (French)
- Experience with Google Data Studio
- Experienced in CRO, identifying website friction points, and conducting A/B and multivariate testing.
**About us**:
**Benefits at Wallop**:
- Salary range of $60K - $80K (CAD)
- 15 days of vacation (3 weeks) to start
- Flexible working hours and days
- Ability to work remotely or from our Vancouver office
- Extended health and medical benefits
- Extended Christmas holidays
- Profit share program - when we win as a company, you win as well
- $750 annual health and wellness spending account (for use by you and your family)
- $30 home office stipend per pay period
- $1,000 one-time home office set up on first pay
- Provided MacBook Pro for work use
- Extended Easter weekend (Easter Monday & Easter Friday)
- Winter holiday party
- Ability to work from another country to extend a vacation or time in your home country
- Parental leave salary top-up during your first month’s leave
**Location**
Vancouver, British Columbia (Remote)
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