Content Marketing Coordinator

OverviewSummit Search Group is proud to be partnering with our client, Petcurean on this exciting role We are looking for pet lovers with 2+ years content marketing experience to bring Petcurean’s Go Solutions brand and marketing assets to life.The Content Marketing Coordinator will work under the guidance of a Content & Social Media Manager, to cultivate an online community, creating engaging content, and managing social media channels to drive measurable results. The Coordinator will bring state-of-the-art knowledge about current and emerging social media and influencer marketing best practices to the role, continuously learning and evolving to better serve the team and our consumers.Focused on executing the department’s brand and content strategy, the Coordinator will develop and implement digital content such as social media initiatives and influencer marketing campaigns. They will collaborate closely with the marketing teams to ensure creative assets are effectively utilized across the organization. This role plays a pivotal part in enhancing our organizational culture.The Coordinator reports directly to the Content & Social Media, and maintains a strong collaborative relationship with the broader marketing team.ResponsibilitiesCommunity CoordinationCoordinates the execution of the marketing strategy to translate this into an effective content strategy across the digital ecosystemMaintains the ability to multi-task and move in-and-out of varying mindsets to support multiple user communities across a global range of initiatives concurrentlyMonitors the community in collaboration with Customer Care to ensure timely and ongoing engagement within the context of specific guidelines and rules of engagement.Plans and act as a frontline ambassador interacting with customers and fans in real-time on a range of platforms, including Facebook, Instagram, TikTok, YouTube, andMaintains a strong online presence by participating in and helping shape conversations.Manage the Influencer and/or Ambassador Program, including evaluating & making recommendations for new opportunitiesContent CreationPlans and executes content strategies and editorial calendars for Facebook, Instagram, TikTok, and YouTube.Creates and publishes high-quality and engaging content for various channels.Work with influencers and partners to amplify our social presence, ensuring consistent and authentic brand standards.Coordinates with internal and external vendors to generate photos and videosDemonstrates consistent brand voice by copywriting social media poststhat engage consumers.AnalysisDemonstrates analytic skills to create comprehensive and data-driven pre-scheduled or ad-hoc reportsDemonstrated ability to perform in-depth content analysis to examine the significance of certain content over others and communicate how this performance impacts the overall content strategyMonitors and reports on media and advertising tactics using analytic skills and provides recommendations to further optimize campaigns and content.Maintains analytic platforms to ensure consistent tracking and accurate measurement of all relevant metrics across relevant channelsContent Marketing Strategic SupportReview best practices, both generally and in an industry-specific sensePlan and manage the Influencer/Ambassador program work with key agency partners and execute all aspects of the program (SWAG, product samples, onboarding, )Engage in competitive audits to understand the content strategies of our competitors and what can be leveraged or improved uponMonitor and analyze social media trends and keep up with the changing landscape on social mediaCoordinates with other Content roles to support the execution of the global social media strategy across all channelsPartner ManagementCoordinates with external marketing resources, including influencer agencies, writers, designers, and web teams, to manage and produce marketing deliverables.Maintains correct positioning, messaging, and brand standards, monitoring content and managing potential PR issues.Research & DevelopmentAssist with conducting research for projects as requiredPlans and undertakes market research, analyzes trends, determines needs and expectations of target markets, potential clients, projects, and industry opportunities, and recommends strategiesOther DutiesCollaboratively develops strategies that identify how to best reach our target customer in a cost-efficient and effective wayParticipate in conferences, trade shows, and other such promotional activities, including evaluating, planning, and implementing promotional activities as deemed necessaryConducts additional project coordination and support duties as requiredQualificationsEquivalent of 1-2 years of post-secondary education;2+ years of direct work experience in content development, preferably within a consumer-packaged goods environment; an equivalent combination of education, training, and experience will be considered.Valid PassportSkills and AbilitiesDemonstrated knowledge across a range of social-media and influencer marketing platforms and managementDemonstrated knowledge of social-media best practices and a portfolio of social-media writing and case studies of successful social-media projectsDemonstrated knowledge of social-media analytics and related planningDemonstrated understanding of, and experience working within the context of customer and social media regulations/guidelines/requirements is a strong assetEffective communicator with excellent written and verbal communication skills and abilities to write and edit within brand standardsHighly effective prioritization, multi-tasking, and time management skillsWell-developed research skills; able to gather, analyze and evaluate a variety of dataProven track record in creating and executing successful social marketing, digital marketing, and direct marketing programsExperience working with content creation and editing apps such as Capcut, InShot, or CanvaHighly proficient in Word, PowerPoint, Excel, and OutlookKnowledge and proven skills in Adobe Creative Suite (InDesign, Illustrator, Photoshop) a plusAbility to work independently and as a member of a dynamic and growing teamExtremely organized with the ability to think on their feet and work under pressure and a proactive approach; always seeking new and innovative strategies and ideas with a “can do” attitudeMotivated self-starter, able and willing to contribute thoughts and ideas with a strong attention to detailPlease note only qualified individuals will be contacted. #J-18808-Ljbffr