PR Manager, Prime Video and Amazon MGM Studios, Canada

DescriptionPrime Video is a first-stop entertainment destination offering customers a vast collection of premium programming in one app available across thousands of devices. Prime members can customize their viewing experience and find their favorite movies, series, documentaries, and live sports – including Amazon MGM Studios – produced series and movies; licensed fan favorites; and programming from Prime Video add-on subscriptions such as Apple TV+ and Paramount+. All customers, regardless of whether they have a Prime membership or not, can rent or buy titles via the Prime Video Store, and can enjoy even more content for free with ads.We are looking for a PR Manager to join Prime Video and Amazon MGM Studios in Canada. Based in Toronto, you will manage brand reputation and corporate communications while leading strategic publicity campaigns across the Canadian market.This role requires an accomplished communications professional who will serve as a strategic partner for Prime Video and Amazon MGM Studios, building and maintaining vital relationships with media representatives and business leaders to drive positive sentiment and business results.The ideal candidate will excel at managing corporate communications programs and brand reputation initiatives alongside complex publicity campaigns across multiple stakeholders, from corporate announcements and crisis communications to content launches and talent relations. You will deliver clear and consistent messaging that aligns with broader business objectives, and leverage data-driven insights to identify trends and manage reputational risks. Success in this position requires someone who can balance strategic planning with tactical execution, demonstrate strong leadership capabilities, and drive productive outcomes through stakeholder collaboration. You will develop comprehensive corporate communications and PR strategies for Amazon MGM Studios content and Prime Video initiatives while driving operational excellence through cross-functional collaboration. This role demands someone who can anticipate potential risks, implement mitigation strategies, and maintain flexibility in meeting dynamic business needs while ensuring quality deliverables within established timelines.Key job responsibilitiesLead brand reputation management and corporate communications across Canada, including crisis response and issues management, while providing strategic counsel to senior leadershipDevelop and execute comprehensive corporate communications strategies that protect and enhance Prime Video's brand reputation in the Canadian marketDevelop and execute PR strategies for Amazon MGM Studios content and Prime Video initiatives, ensuring our stories reach and resonate with Canadian audiencesLead strategic media relations efforts by cultivating and maintaining strong relationships with key journalists, industry influencers, and media outletsOrchestrate high-impact events including premieres, press junkets, and talent interviews, while managing end-to-end logistics and stakeholder coordinationDrive data-informed decision making through consistent monitoring and analysis of PR metrics, media sentiment, and campaign effectivenessCraft compelling narratives and press materials that align with Prime Video's business objectives and resonate across multiple channelsCoordinate cross-functional communications initiatives with various Amazon businesses (Stores, Amazon Music, etc.), ensuring consistent messaging and maximizing synergiesIdentify and capitalize on emerging trends, cultural moments, and strategic opportunities to elevate Prime Video's brand presence, including real-time PR opportunitiesBasic QualificationsBachelor's degree in communications, public relations, or a related fieldExperience communicating complex business concepts in verbal and written formExperience working with and influencing senior level stakeholders7+ years of proven track record of communications experience, with significant experience in entertainment, media, or technology sectorsExperience with crisis communicationsStrong project management and organizational skillsPreferred QualificationsDeep understanding of the Canadian media landscape and entertainment industryPrevious television/film industry experienceExperience managing high-profile talent relationshipsStrong analytical and reporting skillsDemonstrated ability to communicate complex topics effectively in a fast-paced environmentExperience working with global teams and multiple stakeholdersFrench language skillsAmazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner. #J-18808-Ljbffr