Sr. Software Dev Engineer, Prime Video Ads

Sr. Software Dev Engineer, Prime Video Ads Join our mission to create the world's most customer-centric advertising platform while protecting user privacy This is a young and evolving business within Amazon where creativity and drive can have a lasting impact on the way video is enjoyed worldwide. You will be encouraged to see the big picture, be creative, and positively impact millions of customers. We’re building the future of advertising — yes, it’s challenging, but it’s also a lot of fun. We're looking for a passionate Software Development Engineer to join our brand new Privacy & Customer Trust (PACT) team in Toronto. You'll be one of the founding members in Toronto, and take the lead in creating privacy‑centric advertising experiences. Your role will involve developing and maintaining privacy‑focused services and APIs, implementing customer consent management features, and ensuring compliance with privacy regulations through your code. You'll write clean, efficient, well‑tested code while collaborating closely with team members on technical solutions. Your day‑to‑day tasks will include participating in code reviews and technical discussions, as well as tackling challenging technical problems. You'll build high‑performance consent management systems, implement real‑time privacy preference handling, and create scalable solutions for processing customer choices. Additionally, you'll develop robust fallback mechanisms to maintain service reliability and work extensively with distributed systems and microservices. You will mentor junior engineers on effective use of both traditional and AI‑powered development tools while contributing to the team's growth. This role offers an exciting opportunity to shape the future of privacy‑respecting advertising technology in the streaming media landscape. Key job responsibilities Lead the design and implementation of complex, large‑scale systems and features that enhance the Prime Video customer and advertiser experience Architect and develop robust, scalable APIs and services that handle millions of concurrent users and billions of requests Evolve and build services that are highly reliable and extremely low latency Drive adoption of GenAI‑powered development tools like AI pair programming, automated code reviews, and AI‑assisted testing to improve code quality and developer productivity Collaborate with cross‑functional teams to define technical strategies and contribute to the team's long‑term roadmap, including integration of emerging AI technologies Mentor junior engineers on effective use of both traditional and AI‑powered development tools while contributing to the team's growth Analyze and optimize system performance, scalability, and reliability using data‑driven approaches Basic Qualifications 5+ years of non‑internship professional software development experience 5+ years of programming with at least one software programming language experience 5+ years of leading design or architecture of new and existing systems experience Experience as a mentor, tech lead or leading an engineering team Preferred Qualifications 5+ years of full software development life cycle, including coding standards, code reviews, source control management, build processes, testing, and operations experience Bachelor's degree in computer science or equivalent Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner. Referrals increase your chances of interviewing at Prime Video & Amazon MGM Studios by 2x. Get notified about new Senior Software Engineer jobs in Toronto, Ontario, Canada . Company - Amazon.com.ca, ULC Job ID: A Seniority level Mid‑Senior level Employment type Full‑time Job function Information Technology, Consulting, and Engineering Industries Entertainment Providers #J-18808-Ljbffr