Junior Marketing Specialist

OUR STORY TechInsights is the information Platform for the semiconductor industry. Regarded as the most trusted source of actionable, in-depth intelligence related to semiconductor innovation and surrounding markets, TechInsights’ content informs decision makers and professionals whose success depends on accurate knowledge of the semiconductor industry—past, present, or future. Over 650 companies and 125,000 users access the TechInsights Platform, the world’s largest vertically integrated collection of unmatched reverse engineering, teardown, and market analysis in the semiconductor industry. This collection includes detailed circuit analysis, imagery, semiconductor process flows, device teardowns, illustrations, costing and pricing information, forecasts, market analysis, and expert commentary. TechInsights’ customers include the most successful technology companies who rely on TechInsights’ analysis to make informed business, design, and product decisions faster and with greater confidence. For more information, visit www.techinsights.com. WHY WORK WITH US Company-sponsored training and development opportunities Comprehensive benefits package (health, dental, vision, wellness, RRSP/401K Matching, annual fitness reimbursement) Flexible vacation policy Bring your own device program Community involvement opportunities through charitable alliances: https://www.techinsights.com/community-involvement Wellness resources and support I inclusive environment that prioritizes diversity, equity, and accessibility High-growth company driven by high performance Expected salary range: $47,600 - $50,400 CAD THE OPPORTUNITY We’re looking for a creative, organized, and detail-oriented Junior Marketing Specialist to join our marketing team on-site in our Ottawa office. This role is ideal for someone starting their career in marketing who wants to gain hands-on experience across multiple areas — from social media and email marketing to content creation and campaign execution. The ideal candidate will support day-to-day marketing activities, help create engaging content, and assist with executing campaigns that build awareness and drive engagement for TechInsights. WHAT YOU’LL DO Social Media Marketing Create and schedule social media posts across LinkedIn, X (Twitter), and other platforms. Monitor engagement and assist with community management by responding to comments and messages. Help brainstorm and execute social campaigns that support product launches, webinars, and content promotions. Track performance metrics and compile simple reports on engagement trends. Email & Landing Page Support Assist in building and sending marketing emails and newsletters using Pardot (Salesforce Marketing Cloud Account Engagement). Help create and update landing pages, ensuring content accuracy and consistent branding. Support A/B testing efforts to optimize email and landing page performance. Proofread content and test links, forms, and layouts before campaign launches. Content Creation Help write short-form copy for emails, social posts, and landing pages. Coordinate with designers and content creators to ensure timely delivery of campaign materials. Assist in creating basic graphics or resizing visuals using tools such as Canva or Adobe Creative Suite. Campaign Coordination Support the planning and execution of marketing campaigns and webinars. Collaborate with cross-functional teams to ensure campaign deadlines are met. Maintain marketing calendars and assist with tracking deliverables. General Marketing Support Help with updating marketing assets and ensuring brand consistency across materials. Conduct light research to support content creation and campaign strategy. Provide administrative support for various marketing initiatives as needed. WHAT YOU’LL BRING Experience 0-2 years of experience in marketing, with exposure to digital marketing, email marketing, and CRM systems. Bachelor’s Degree, College Diploma or Certificate in Marketing, Business Administration, Communications, or any related field. Technical Skills Basic understanding of Pardot or similar marketing automation tools. Familiarity with Salesforce CRM or similar. Experience with Canva, Adobe Creative Suite, and similar creative tools. Proficient in Microsoft Office (Excel, Word, PowerPoint). Basic HTML/CSS knowledge. Skills Strong attention to detail and organizational skills. Ability to manage multiple tasks and projects simultaneously. Excellent written and verbal communication skills. Analytical mindset with a desire to learn and grow in a fast-paced environment. As part of the recruitment process for this position, you will be required to submit your latest citizenship and/or permanent residency information. This information will be used to comply with U.S. Export Control Laws and Regulations. WORKING ARRANGEMENT This is an on-site role based in Ottawa. Technology knows no bounds, and neither does TechInsights. Bringing together talented humans from different perspectives, backgrounds and abilities is something we take seriously. We’re committed to building an inclusive environment that welcomes you to be your authentic self and allows us to push past the boundaries together. TechInsights is committed to meeting the needs of people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process. As part of any recruitment process, TechInsights collects and processes personal data relating to job applicants. We are committed to being transparent about how we collect and use that data and to meeting our data protection obligations. Our Privacy policy can be referenced here: https://www.techinsights.com/privacy-policy #J-18808-Ljbffr