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Marketing Program
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OverviewOur team at Blackline Safety is growing As a people-driven technology company, with a mission to make sure every worker returns home safely, we drive innovation, practice resiliency, demonstrate leadership, go the extra mile for our customers, and empower our people to be their best.Blackline Safety is hiring a strategic, detail-obsessed program and events marketer to elevate our global presence through unforgettable campaigns and activations, in-person and online. This role is about more than just logistics. You'll lead our global events and integrated programs end-to-end — building the calendar, aligning initiatives with commercial goals, and executing with precision to ensure every touchpoint drives brand visibility, demand, and customer loyalty.You'll shape our approach to trade shows, third-party events, online experiences and integrated campaigns across key geographies — North America, UK, EU, and ROW. Working closely with our regional marketing, digital, brand, product and growth teams to create exceptional events that deliver measurable outcomes.We're looking for someone with a builder mindset who's equally comfortable in strategy and execution — someone who thrives on tight timelines, cross-functional chaos, and getting things done.ResponsibilitiesGlobal Events Strategy & PlanningBuild and manage Blackline's global events calendar — spanning trade shows, hosted events, partner activations, webinars, and integrated marketing programsPartner with marketing, product, sales, and client success to align initiatives with strategic priorities, product launches, and regional growth plansCollaborate with demand gen and brand teams to ensure events are part of larger programs that nurture leads, accelerate pipeline, and build awarenessDefine success metrics by event type and audience, and ensure every program is designed to meet themEnd-to-End Execution and Campaign DeliveryOwn execution for high-impact events, from pre-show planning, promotion to post-event follow-up and nurtureCoordinate logistics, creative assets, demo units, content, speakers, staffing, shipping, etc.Create scalable playbooks and infrastructure that help regional marketers and sales teams execute repeatable, high-performing eventsVirtual & Online ExperiencesPartner with regional, product and brand marketing to design thoughtful webinars, product launches, and online campaigns that extend reach and impactEnsure virtual events and programs support lead generation, engagement and customer success goalsRegional EnablementBuild toolkits and content templates that regional and partner teams can adapt by geography and audienceSupport execution of key partner events and collaborate on co-marketing experiencesMeasurement & ReportingDefine success metrics across event and programs.Own pre-event briefings and post-event recaps that communicate impact clearly and credibly to internal stakeholdersQualifications7+ years of B2B marketing experience with a focus on global events, field marketing, or integrated campaign executionProven success executing complex events across multiple regions with diverse audiences and stakeholdersStrong project management chops — able to manage budgets, timelines, vendors, and competing priorities with easeExperience supporting both commercial and customer-facing events across digital and physical formatsHigh attention to detail — you sweat the small stuff but never lose sight of the big pictureClear communicator — you write great briefs, build strong decks, and can align cross-functional teams around a visionData-driven mindset — you define impact up front and know how to measure what mattersExperience working with cross-regional marketing teams and aligning with commercial stakeholdersHubSpot, Monday.com, webinar tools (Livestorm) fluency a bonusAbout Blackline SafetyBlackline Safety is a world leader in the development and manufacturing of wirelessly connected safety products. We offer the broadest and most complete portfolio available in the industry. Our products are designed to save lives and we monitor personnel working alone in populated areas, complex indoor facilities, and the remote reaches of our planet. Blackline's products are used to keep people safe in the event of falls, missed check-ins, man-downs, and exposure to explosive or toxic gas. Our design, development, sales, marketing, support, and production are all performed in-house at our headquarters in Calgary, AB. Blackline Safety is a publicly-traded company (TSX: BLN). To learn more about our company visit www.blacklinesafety.comBlackline Safety is powered by the diversity of our talented employees. We are an equal opportunity employer. We consider all applicants, regardless of age, religion, race, color, ancestry, gender, gender identity or expression, disability, national origin, race, or sexual orientation. We enthusiastically encourage all individuals to apply for positions that fit their passions.DisclaimerPlease be advised that Blackline Safety does not request payment or personal financial information at any stage of the recruitment process. Be cautious of any unsolicited job offers or communications that appear suspicious. #J-18808-Ljbffr
