General Manager

OverviewGENERAL MANAGERFull-time – 40 hours per weekSalary: $60,000–$70,000 per year (experience and fit dependent)1933 Liquor Co. is a fast-growing liquor retailer with a strong e-commerce and delivery presence. We’re looking for a hands-on, results-driven General Manager who can lead daily operations, drive revenue growth, and build a high-performing team across retail, e-commerce, and corporate sales channels.This role owns day-to-day execution, team leadership, and performance outcomes. You will work through team leads while remaining hands-on where needed to ensure standards, accountability, and execution remain high. If you’re a builder, a leader, and someone who takes ownership, this role is for you. What You’ll Do Lead, coach, and develop the store team; set clear expectations, build accountability, and foster a strong, positive work culture. Set the tone for a respectful, accountable, and high-performance work environment. Oversee daily operations including scheduling, store presentation, task completion, and staff performance. Drive revenue growth across retail, e-commerce, delivery platforms, and corporate/B2B sales. Own oversight of e-commerce operations, including order flow, fulfillment accuracy, delivery performance, platform standards, and customer experience across online channels. Analyze sales performance, identify gaps or inefficiencies, and implement changes to improve profitability. Provide direction and oversight across product ordering, promotions, merchandising execution, and vendor relationships to ensure alignment with sales strategy. Ensure store layout, visual standards, and product flow support a high-conversion shopping experience. Maintain strong customer experience standards, address escalated issues, and protect store ratings across in-store and online channels. Be a visible leader on the floor—engaging with customers, supporting staff, and leading by example. Conduct regular team meetings, communicate priorities clearly, and keep the team aligned on goals and expectations. Support basic marketing execution such as social content ideas, in-store features, and product highlights. Provide clear weekly updates and reports to ownership on sales performance, team execution, customer feedback, and operational issues. Who You Are A confident, hands-on retail leader who can motivate, direct, and develop a team. Revenue-focused, analytical, and driven by results and continuous improvement. Highly organized, consistent, and comfortable holding people accountable. Comfortable working with sales data, reports, and performance trends. Strong communicator who can clearly present information to both staff and ownership. Possess a solid foundational understanding of the liquor industry, products, and retail environment (or the ability to quickly build it). Passionate about wine, beer, spirits, and ongoing product education. Required Experience 5+ years of retail experience (liquor, specialty retail, grocery, or similar). 3+ years in a management or supervisory role with direct team leadership. Experience working in fast-paced, high-volume retail environments. Demonstrated experience with e-commerce, delivery platforms, or omni-channel retail operations. Must be 19+ with a valid Serving It Right certificate prior to start date. Assets Experience with retail marketing or social media execution. WSET Level 2 or 3, or interest in continued product education. Why Work With Us Basic health and dental benefits plan. Opportunity to participate in a discretionary performance-based bonus program tied to business performance and execution. Staff discount on wine, beer, spirits, and RTDs. Opportunity to grow with a business expanding across retail, e-commerce, and corporate sales. Fast-paced, supportive team environment with ongoing product education. To Apply Please submit your resume and a short note to info@1933liquorco.com outlining your retail leadership experience and why you believe you’re a strong fit for this role. #J-18808-Ljbffr