Group Strategy Director

As a Group Strategy Director at Critical Mass, you will lead and inspire your team to deliver purpose-driven, insight-driven strategies that drive exceptional client outcomes. You will oversee the quality and effectiveness of all strategic work across projects and accounts, ensuring alignment with client objectives and industry trends. Your ability to plan and execute complex projects will provide an in-depth understanding of client needs, their competitive landscape, and key industry dynamics. You will be a trusted partner to multidisciplinary teams, from Creative to Technology, and will be expected to communicate your insights and strategies clearly across all levels.You will:Lead and mentor multiple strategy teams to integrate performance marketing into broader business objectives, ensuring long-term ROIDrive the development and growth of performance marketing programs, technologies, and opportunitiesOversee the creation of inter-departmental performance marketing strategiesDevelop scalable frameworks for performance marketing strategies across campaigns, projects, and accountsEstablish and promote performance marketing best practices, guidelines, and workflows.Contribute to the evolution of performance marketing standards across the agencyCollaborate effectively with senior teams to align multiple projects and initiativesBuild and maintain strong relationships with external vendors and third-party teams to optimize campaign executionBe a key presence on the ground with clients in New York City, driving strategy and innovation while managing expectations and delivering impactful resultsYou have :8-10+ years of experience in performance marketing, with a proven track record of driving measurable results across multiple channels (PPC, SEO, display, social media, etc.)Expertise in at least two I&P disciplines (business analysis, qualitative consumer research, web analytics, information architecture), with a well-rounded knowledge of othersSolid understanding of media in the context of performance marketingStrong ability to translate complex strategies and insights into clear, persuasive communication for clients, stakeholders, and cross-functional teamsExcellent relationship-building skills, with a focus on understanding client needs and delivering exceptional marketing campaignsStrong analytical skills, with the ability to interpret complex data and make informed decisions to optimize marketing performanceProven leadership experience in mentoring and developing high-performing strategy teams within a collaborative, results-oriented environmentAbility to collaborate with creative teams and subject matter experts to transform insights into compelling, high-impact campaignsExperience across ad tech/mar tech platforms (such as Flashtalk , Celtra , Innovid , Omni) with a solid understanding of how these platforms workComfortable engaging with client data platforms , with a high-level understanding of platform integrations and data-driven marketing strategiesExperience in CPG or telecom industries is highly preferredWhat We Offer:Global maternity and parental leaveCompetitive benefits packagesVacation, compassionate leave, sick days, and flex daysAccess to online services for families and new parentsSummer Fridays (off at 3:00 PM local time every Friday)Diversity and Inclusion Board with 12 affinity groupsInternal learning and development programsEnterprise-wide employee discountsOur new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week.Critical Mass is an equal opportunity employer.The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.comandus.greenhouse-mail.io . We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.Accepted file types: pdf, doc, docx, txt, rtfEnter manuallyAccepted file types: pdf, doc, docx, txt, rtfHow did you hear about this job? *Are you legally authorized to work in Canada? * Select...Do you need sponsorship now or in the future? * Select...If you will need sponsorship, please explain.Do you currently work for an Omnicom agency? * Select...What company do you currently work for? *What city are you permanently located in? *LinkedIn Profile: *Are you open to contract work? * Select...Voluntary Self-IdentificationAt Critical Mass, we are dedicated and determined to build a workforce that reflects the diversity of the communities in which we live and work. It is crucial that every team member can thrive and reach their full potential.With that said, we’d like to know a little more about you. We ask all applicants to fill out the below voluntary self-identification questions in order to evaluate and improve our recruitment and diversity efforts. Answering is completelyvoluntary and will not affect the outcome of your application.The data collected may be reviewed by the Critical Mass Talent Acquisition Team, Human Resources, our Diversity, Equality and Inclusion team, and our executives, but they will neither be reviewed by nor disclosed to anyone else. All the information that you share with us pursuant to this survey will be stored on our secure network servers located within Canada and the United States. We will only retain this information so long as it is necessary for the purpose that we have described here or as may be required by applicable laws. Thereafter, we will either anonymize the information or delete it entirely. If you elect to complete this survey, and at any point in the future you wish to retract or amend your responses, or otherwise have any questions about your data, you may contact our Talent Acquisition team at accommodations@criticalmass.com .As set forth in Critical Mass’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.Aboriginal Peoples Definition:Aboriginal Peoples means persons who are defined as: Indians (more commonly referred to as First Nations), Inuit, or Métis.Members of Visible Minorities Definition:Members of Visible Minorities means persons, other than Aboriginal people, who are non-Caucasian in race or non-white in color.Examples:Black (e.g. African, Caribbean, Other)Arab (e.g. Middle Eastern, North African, etc.)Asian and Southeast Asian (e.g. Chinese, Japanese, Korean, Vietnamese, Cambodian, Laotian, Thais, etc.)West Asian (e.g. Armenian, Iranian, Persian, Egyptian, Turkish, etc.)Other (e.g. Latin American, Pacific Islander, etc.)Persons with Disabilities Definition:Persons with Disabilities means persons who have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.How do you identify (gender identity)? 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