Marketing & Event Specialist

Yourway is an integrated biopharmaceutical supply chain solutions provider offering a full range of primary and secondary clinical packaging, temperature-controlled logistics, storage and distribution services for the global pharmaceutical and biotech industries.Headquartered in Pennsylvania, with 20 additional strategic locations worldwide, Yourway specializes in time- and temperature-sensitive clinical drug product and biological sample shipments.A bit about Yourway:Celebrating over 27 years of OperationsBiopharma Services127 Clinical Trials91,415 Patients13,264 SitesGlobal footprint with a Depot NetworkContinuous growth of: Storage & DistributionConstant investment in our people and our cultureConsecutively growing our team: Newly opened Ireland OfficeKEY RESPONSIBILITIESThe Marketing and Event Specialist is a pivotal role within our Business Development and Marketing teams. This position bridges the gap between strategic business initiatives and creative marketing efforts, ensuring seamless execution of industry events and impactful marketing campaigns.Your core responsibilities as a Marketing and Event Specialist will include the following.Event Coordination and Industry Engagement:Collaborate with the Department Head to research and identify relevant industry tradeshows, sponsorship opportunities, and events that align with organizational goals and target audiences.Develop comprehensive event plans, including timelines, budgets, resource allocation, and deliverables to ensure flawless execution.Coordinate with vendors, venue management, and internal stakeholders to manage logistics such as booth setup, branding materials, and promotional items.Serve as the primary point of contact for event-related inquiries, ensuring all participants and stakeholders are informed and prepared.Oversee on-site activities, including setup, teardown, and troubleshooting to address unforeseen challenges effectively and maintain a professional presence throughout the event.Analyze event performance and prepare post-event reports summarizing outcomes, insights, and recommendations for future participation.Work closely with the Marketing Team to conceptualize, plan, and implement lead-generation initiatives, including email campaigns, webinars, and targeted digital outreach efforts.Ensure the timely assignment and daily management of leads, coordinating with sales and business development teams to track progress and conversions.Regularly analyze and report on key performance indicators (KPIs) using the organization’s CRM system to measure the success of campaigns and events, providing actionable insights for improvement.Assist in the creation and distribution of content for new product or service launches, ensuring cohesive messaging across social media platforms, email communications, and the company website.Conduct detailed vetting and evaluation of attendee lists for events, identifying high-potential prospects and tailoring engagement strategies to maximize opportunities.Collaborate with cross-functional teams to ensure alignment between marketing strategies and broader business objectives, enhancing the effectiveness of campaigns and events.Strategic Contributions:Leverage insights from events and campaigns to inform future business development strategies.Ensure all activities align with branding guidelines and organizational objectives.Minimum and Ideal RequirementsBachelor’s degree in healthcare, Business, Marketing, Communications, or a related field.Exceptional verbal and written communication skills.Highly organized, detail-oriented, and analytical.Ability to work independently and manage multiple projects simultaneously.Strong interpersonal skills to build and maintain relationships with internal and external stakeholders.Proven experience in planning business events such as tradeshows, webinars, workshops, and seminars.Basic understanding of digital marketing techniques and technologies.Strong time-management and organizational skills, with the ability to prioritize tasks effectively.Ideal Requirements:3+ years of work experience in communications, marketing, or business development within the Technology, Pharma, or Healthcare sectors in Canada/US.Experience in digital marketing areas, including Content Marketing, Email Marketing, Digital Messaging, and Graphic Design.Familiarity with B2B communication strategies and tools, with a strong aptitude for technology.Hands‑on experience with client and internal communications, particularly in the healthcare and/or technology industries.Advanced knowledge of marketing platforms and analytics tools.Creative problem‑solving abilities and a proactive approach to challenges.This role is designed for a dynamic professional who thrives at the intersection of strategic business development and creative marketing, driving results through collaboration, organization, and innovation.If you Possess these qualities, then Yourway’s Marketing Department Is Where You BelongEDUCATIONAL REQUIREMENTSBachelor’s Degree or higher in Marketing, Communications, Business, or a related field.Proficiency in Microsoft Office Suite, including Excel, PowerPoint, and Word.Strong skills in social media management, including content creation and analytics.Experience in blog writing, editing, and proofreading to ensure high-quality, engaging content.Familiar with CRM platforms including HubSpot, Zymewire and Sales Navigator.Familiarity with marketing tools and platforms, such as email marketing software, design tools, and content management systems, is a plus.APPLY FOR THIS POSITIONAll interested applicants are requested to submit a resume and cover letter. We thank all applicants in advance for their interest but only those selected for interview process will be contacted. No phone calls or third‑party recruiters please. #J-18808-Ljbffr