Product Marketing Consultant

OverviewProduct Marketing Consultant - SAP Business Technology Platform (BTP). This is a hybrid role based out of SAP Vancouver office, working in-office with the team 3 days per week. Candidates must be legally entitled to work in Canada at the time of application. This position is not eligible for employer-sponsored work authorization (e.g., LMIA or other immigration support).At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. You\'ll be part of a team shaping SAP\'s cloud and platform capabilities, with a focus on positioning, adoption, and growth across developers, enterprise architects, and IT buyers.What You\'ll BuildSAP Business Technology Platform (BTP) is the foundation for SAP\'s AI, data, and application strategy, offering a unified environment for data, analytics, application development, automation, AI, and more. You will join the Product Marketing team for SAP BTP to translate market insight into compelling positioning, digital experiences, and go-to-market execution that drives product innovation, customer adoption, and measurable business growth.Key Impact And OutcomesOwn market and TAM insights for platform and cloud infrastructure, and use them to shape strategy and roadmap decisions.Create and execute clear positioning, messaging, and digital storytelling that increases awareness, adoption, and engagement across developers, partners, enterprise architects, and C‑level IT buyers.Drive product innovation and commercial outcomes by validating use cases, defining value propositions, and rationalizing GTM approaches.Produce thought leadership, analyst briefings, and field enablement content that accelerates sales and customer success.Collaborate across Marketing, Product, Sales, and Engineering to turn strategy into measurable growth for SAP\’s next‑generation cloud capabilities.What You BringBachelor’s in a technology/engineering field (or equivalent) with B2B marketing experience.3–5 years in product marketing or product management for B2B software, including creation of strategic, customer-facing content.Hands-on experience with platform technologies (BI/analytics, AI/automation, integration, app‑dev tools) and strong knowledge of cloud models (IaaS, PaaS, SaaS).Familiarity with enterprise application vendors (e.g., SAP, Oracle, Salesforce, Workday).Analytical, outcome-focused mindset that turns market insight into clear value propositions and GTM execution.Excellent writing skills and proven ability to manage multiple projects across distributed, cross‑functional teams.Track record of building and sustaining customer and partner relationships; comfortable working in international teams.Preferred skillsExceptional presentation skills and ability to articulate complex topics to senior-level audiences.Ability to analyze customer needs, synthesize requirements, and drive execution to successful delivery.Strong collaboration and relationship-building skills across functions.Where You BelongJoin a dynamic and forward-thinking team that shapes the future of enterprise innovation. You\'ll craft compelling narratives, launch cutting-edge solutions, and drive global go-to-market strategies, collaborating with marketers, developers, and leaders to deliver SAP\'s transformative platform capabilities.About SAP and InclusionSAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with disabilities. For accommodation requests, please email Recruiting Operations Team: Careers@sap.com.Qualified applicants will receive consideration for employment without regard to age, race, religion, national origin, ethnicity, gender, sexual orientation, gender identity or expression, protected veteran status, or disability, in compliance with applicable laws. SAP\'s compensation information is available and varies by location and seniority. Details provided as part of the posting apply to eligible regions. #J-18808-Ljbffr