Senior Brand Manager

3 months ago

Markham, Canada Sofina Foods Inc. Full time

Tuesday, August 13, 2024

Position Summary:

Reporting to the Vice President, Marketing, the Senior Brand Manager is responsible for the development and execution of the marketing plans and programs to drive profitable growth for the assigned brands. Works closely with cross functional teams to recommend marketing strategies, develop tactical plans and execution guidelines. Works with external partners to ensure execution of the marketing programs and plans within required parameters.

Key Accountabilities:

Strategic Planning

  • Responsible for leading the development and implementation of annual marketing plans for short and long-term brand building including innovation, optimization, advertising and promotional activities.
  • In collaboration with customer insights, analyses internal and market/consumer data to identify issues and opportunities, monitor trends and mitigate risks for assigned brand.
  • Responsible for maintaining good knowledge of competitors and customers so that Sofina’s branded business is competitively marketed.
  • Recommends performance metrics and criteria, to optimally build and drive brands’ performance/value and to create stronger consumer engagement.
  • Establishes marketing investment recommendations and ensures execution of programs and initiatives within these budgets.

Product and Portfolio Management

  • Evaluates business performance of the assigned brands based on established criteria, identifies / recommends areas of further improvements.
  • Recommends and leads new branded projects and w orks closely with product development, innovation, sales, finance, operations, and legal teams in the development and execution.
  • Tracks, monitors and measures success of marketing/campaign/promotional initiatives and opportunities with a strong emphasis on data analysis.

Communications Planning and Execution

  • Develops and executes advertising and promotional tactics to drive brand revenue, value, and build brand equity.
  • Lead communications strategy across all owned, earned and paid media.
  • Ensure consistent brand voice and messaging across all communication channels.

Build and Grow High performing Team

  • Build organizational technical capabilities by providing day-to-day coaching and mentoring to brand report, cross-functional team and external partners.
  • Provide strategic direction, set plans and goals for brand manager.

Requirements:

  • Completion of a Degree/Diploma in Marketing, Business Administration or a related field (MBA is considered an asset).
  • 7-10+ years experience in Brand management within Consumer Packaged Goods, ideally in Food.
  • Strong financial acumen and analytical abilities, utilizing data to support business decisions.
  • Knowledge of advertising, media planning, copy development and packaging graphics development.
  • A detail-oriented self starter individual with the ability to multi-task and ability to influence the organization and key stakeholders.
  • Excellent verbal and written communication, presentation and negotiation skills.
  • Demonstrated high level of proficiency in Microsoft Office including Word, Excel and PowerPoint
  • A proven track record building relationships, establishing credibility, and gaining alignment with a broad range of internal and external partners.
  • Travel within GTA is required5-10% of the time.

#SMARK

Sofina Foods Inc. is committed to providing accessible employment practices that are in compliance with the Accessibility for Ontarians with Disabilities Act (‘AODA’). Applicants are asked to make their needs/requirements , for the purpose of accommodation under AODA, known to Human Resources when they are contacted for an interview.

#J-18808-Ljbffr

  • Senior Brand Manager

    4 months ago

    Markham, Canada Sofina Foods Full time

    Senior Brand Manager Markham, 100 Commerce Valley Dr W, Markham, Ontario, Canada Req #1323 Tuesday, August 13, 2024 Position Summary: Reporting to the Vice President, Marketing, the Senior Brand Manager is responsible for the development and execution of the marketing plans and programs to drive profitable growth for the assigned brands. Works...

  • Senior Brand Manager

    3 months ago

    Markham, Canada Sofina Foods Inc. Full time

    Tuesday, August 13, 2024 Position Summary: Reporting to the Vice President, Marketing, the Senior Brand Manager is responsible for the development and execution of the marketing plans and programs to drive profitable growth for the assigned brands. Works closely with cross functional teams to recommend marketing strategies, develop tactical plans and...

  • Brand Manager

    19 hours ago

    Markham, Canada Pacific Smoke International Inc Full time

    **Position Overview** **Pacific Smoke International** is Canada’s leading distributor of electronic vaporizers and manufacturer of award-winning vaping products. Our goal is to empower people nationwide to quit smoking by choosing a safer alternative to combustible cigarettes. We are a young, thriving company, located in Markham and we are seeking a...

  • Brand Manager

    7 months ago

    Markham, Canada Sofina Foods Inc Full time

    **Position Summary**: Reporting to the Senior Brand Manager, the Brand Manager is responsible for the development and execution of marketing strategies, plans and programs that build brand equity and drive profitable growth for assigned brands. **Key Accountabilities**: - Develops and implements annual marketing plans for short and long-term brand...

  • Assistant Brand Manager

    6 months ago

    Markham, Canada The J. M. Smucker Company Full time

    Smucker Foods of Canada Corp. is a subsidiary of The J.M. Smucker Company. For more than 120 years, The J.M. Smucker Company has brought families together to share memorable meals and moments. Guided by a vision to engage, delight, and inspire consumers through trusted food and beverage brands that bring joy throughout their lives, Smucker has grown to be a...

  • Assistant Brand Manager

    2 weeks ago

    Markham, Canada The J. M. Smucker Company Full time

    Smucker Foods of Canada Corp. is a subsidiary of The J.M. Smucker Co. For more than 125 years, The J.M. Smucker Co. has been trusted to deliver quality food consumers trust for themselves and their families. Guided by a vision to engage, delight, and inspire consumers by building brands they love and leading in growing categories, Smucker has grown to be a...

  • Bilingual Brand Manager

    7 months ago

    Markham, Canada CanMar Full time

    **_CanMar is recruiting for a Bilingual Brand Manager (English - Mandarin) for our client in Markham, Ontario._** **Our Client** Our client, located in Markham, Ontario, is a leading distributor of electronic vaporizers and manufacturer of award-winning vaping products. **About You** You are an innovative thinker who is fulfilled by driving...

  • Senior Director of Merchandising and Private Brands

    4 weeks ago

    Markham, Ontario, Canada Pet Valu Full time

    Job SummaryWe are seeking a highly experienced Senior Director of Merchandising and Private Brands to lead our merchandising strategy, drive private brands development, and optimize inventory demand and replenishment across our entire organization.

  • Assistant Brand Manager

    3 months ago

    Markham, Canada Sofina Foods Inc. Full time

    p> Tuesday, August 13, 2024 Position Summary: Reporting to the Vice President, Marketing, the Senior Brand Manager is responsible for the development and execution of the marketing plans and programs to drive profitable growth for the assigned brands. Works closely with cross functional teams to recommend marketing strategies, develop tactical plans and...

  • Vice President, Resident Experience

    6 months ago

    Markham, Canada Sienna Senior Living Full time

    Sienna Senior Living (TSX: SIA), is one of Canada’s largest owners and operators of 81 seniors’ living residences, in addition to managing 12 residences for third parties. We offer care, support, services and housing in Aspira Retirement and Long Term Care to seniors/residents and their families. At Sienna, we empower our 12,000 team members across...

  • Senior Executive, Operations Manager

    2 weeks ago

    Markham, Ontario, Canada Sienna Senior Living Full time

    About the RoleWe are seeking a seasoned Senior Executive to join our team as an Operations Manager at Sienna Senior Living. As a key member of our leadership team, you will be responsible for driving quality improvement initiatives and ensuring the delivery of exceptional care services to our residents.

  • Vice President, Marketing

    6 months ago

    Markham, Canada Sienna Senior Living Full time

    Sienna Senior Living (TSX: SIA), is one of Canada’s largest owners and operators of 81 seniors’ living residences, in addition to managing 12 residences for third parties. We offer care, support, services and housing in Aspira Retirement and Long Term Care to seniors/residents and their families. At Sienna, we empower our 12,000 team members across...

  • Senior Living Experience Manager

    4 weeks ago

    Markham, Ontario, Canada Sienna Senior Living Full time

    We are Sienna Senior Living, a leading provider of seniors' residences in Canada. Our company offers a unique opportunity to make a meaningful impact on the lives of our residents.About UsAs one of Canada's largest owners and operators of seniors' residences, we strive to deliver exceptional care and support services to our residents and their families. Our...

  • Strategic Brand Leader

    4 weeks ago

    Markham, Ontario, Canada Sofina Foods Inc. Full time

    Job DescriptionSofina Foods Inc. is a leading food manufacturing company seeking an experienced Senior Brand Manager to drive profitable growth for our assigned brands.About the Role:We are looking for a strategic thinker who can develop and execute marketing plans, programs, and initiatives to build brand equity and drive revenue...

  • Manager, Digital Marketing

    3 months ago

    Markham, Canada Sienna Senior Living Full time

    We are Sienna Senior Living, a publicly traded company (TSX:SIA) and one of Canada’s leading owners and operators of seniors’ residences. We offer care, support, services and housing in Retirement and Long Term Care to seniors/residents and their families. And we truly believe it is a privilege to serve Canada’s seniors, ensuring they live fulfilling...

  • Assistant Brand Manager

    7 months ago

    Markham, Canada The J. M. Smucker Company Full time

    Smucker Foods of Canada Corp. is a subsidiary of The J.M. Smucker Company. For more than 120 years, The J.M. Smucker Company has brought families together to share memorable meals and moments. Guided by a vision to engage, delight, and inspire consumers through trusted food and beverage brands that bring joy throughout their lives, Smucker has grown to be a...

  • Regulatory Policy, Vice President

    3 weeks ago

    Markham, Canada Sienna Senior Living Full time

    p>We are Sienna Senior Living, a publicly traded company (TSX:SIA) and one of Canada’s leading owners and operators of seniors’ residences. We offer care, support, services, and housing in Retirement and Long Term Care to seniors/residents and their families. And we truly believe it is a privilege to serve Canada’s seniors, ensuring they live...

  • Marketing Brand Coordinator

    3 months ago

    Markham, Canada Brigholme Interiors Full time

    **We are hiring a **Marketing, Brand and Media Manager**!** **About The Company** For over 60 years, Brigholme Interiors has been a leading provider of innovative office furniture solutions. Our team is on a mission to transform ordinary offices into vibrant, dynamic workspaces. We believe that the right furniture can boost creativity, foster...

  • Social Media Coordinator

    1 month ago

    Markham, Canada Sienna Senior Living Full time

    We are Sienna Senior Living, a publicly traded company (TSX:SIA) and one of Canada’s leading owners and operators of seniors’ residences. We offer care, support, services and housing in Retirement and Long Term Care to seniors/residents and their families. And we truly believe it is a privilege to serve Canada’s seniors, ensuring they live fulfilling...

  • Associate Brand Manager Intern

    3 months ago

    Markham, Canada Kenvue Full time

    Description Kenvue is currently recruiting for: **2025 Associate Brand Manager Intern (8-month, Jan-Aug)** **In this position, you will act as a business leader on a major Canadian brand to drive national business growth.** This position is based at our Markham, ON office and will report into a Brand Manager, Brand Team Lead or Senior Brand Leader. **Who...