Marketing Director

About Us:WAAD Ventures Corporation is a fast-growing hospitality group based in Mississauga, Ontario. We own and operate multiple restaurant brands across Ontario, including our flagship Breakfast and Brunch Concept. As we continue to expand, we’re building a strong, passionate head office team to support our growth—and we’re looking for a motivated, hands‑on Marketing Director to join us.Key Responsibilities:Strategic Marketing LeadershipDevelop and execute marketing plans and campaigns for all brands under the company portfolio.Monitor performance against goals and adjust strategies to meet business objectives.Lead and guide the marketing team to achieve departmental targets and growth metrics.Work closely with other departments to align marketing efforts with business objectives and client experience.Communicate marketing strategies clearly across departments and external partners.Develop corporate communication strategies and support public relations initiatives.Market Intelligence, Research & Commercial InsightsConduct ongoing market intelligence and competitive analysis across the hospitality and restaurant sector.Analyze local demographics, customer behaviour, and geographic demand trends to support site marketing and targeting.Monitor and report on industry trends, consumer preferences, seasonal demand patterns, and market shifts.Track and benchmark key market players, competitors, and emerging concepts.Provide insights to support:Campaign targeting and messaging strategyNew store launch positioningMenu innovation and product strategyPricing and promotional positioningCollaborate with Operations and Business Development teams to:Identify new revenue opportunitiesSupport partnership targetingSupport new market and location expansion strategiesProduce periodic market insight reports to support leadership decision‑making.Brand & Online Presence ManagementOversee the enhancement and consistency of all brand identities across platforms.Ensure continued improvement in the company’s digital presence, including websites, social media pages, and Google listings.Monitor and evaluate social media and website performance metrics regularly.Team Management & Content OversightSupervise content creators and social media specialists to ensure high‑quality, engaging, and brand‑aligned content.Lead, mentor, and manage the Marketing team.Review, approve, and provide feedback on marketing materials and campaigns.Franchisee CollaborationServe as the main point of contact for franchisees regarding marketing initiatives.Present marketing plans, gather feedback, and align strategies with franchisee goals to ensure cohesive execution.Influencer & Media RelationsOverlook the relationship management with influencers, bloggers, and media outlets to drive brand exposure.Coordinate outreach efforts and evaluate partnership performance.Qualifications:Bachelor’s degree in Marketing, Communications, or related field.3–5 years of experience in a marketing leadership role, preferably in a multi‑brand or franchise environment.Strong understanding of digital marketing, branding, and content strategy.Proven experience managing teams and cross‑functional collaboration.Strong analytical and commercial thinking skills.Excellent communication, leadership, and organizational skills.Experience using marketing analytics tools and reporting dashboards.Preferred Skills:Hospitality, restaurant, or retail marketing experience.Understanding of local market demographics and consumer behaviour analysis.Experience supporting business expansion or new location launches.Knowledge of SEO, Google Business Profiles, and online reputation management.What We Offer:Collaborative and supportive work environmentProfessional growth opportunitiesOpportunity to help scale multi‑brand hospitality businesses in CanadaBenefitsCasual dressCompany eventsDiscounted or free foodOn‑site parkingStore discountFlexible work hoursSchedule:Tuesday to Saturday #J-18808-Ljbffr