Director - Sales and Marketing (Fully On-site, Port Perry)

Adamson Systems Engineering is in an exciting phase, expanding our teams across the organization as we continue to push the boundaries of innovation in the professional audio industry. We are hiring for many new positions to keep up with global demand. As a leader in the design and manufacture of premium loudspeaker systems for live sound and installation markets, our name is celebrated by professionals on stages and in venues & theatres in more than sixty countries. This global presence not only reinforces our reputation for delivering exceptional sound experiences but also protects us from any financial risks that may arise from trade barriers in individual markets.Recently named Business of The Year by the North Durham Chamber of Commerce, this recognition reflects the dedication, passion and expertise that drive our success. Join us as continue our rapid growth and shape the future of sound.For more information about our company, visit www.adamson.aiAs part of the Executive Team and reporting directly to the President/CEO, the Director - Sales and Marketing will be a key strategic driver in accelerating Adamson Systems' global growth and market influence. This role will lead the sales and marketing function, championing go-to-market strategies that amplify brand presence, fuel demand generation, and deliver consistent revenue performance.The Director will guide the development of high-impact campaigns, foster distributor and customer relationships, and translate market intelligence into actionable sales strategies. As we continue to innovate and expand globally, we are seeking a commercially astute, data-driven, and hands-on leader who can inspire high-performing teams, optimize commercial execution, and position Adamson as the brand of choice in every key market.Responsibilities1. Sales Strategy & ExecutionDevelop and implement sales strategies that align with business goals, driving growth across domestic and international markets.Set and monitor sales targets, pipelines, and forecasting processes to ensure consistent revenue generation.Expand and support global distribution networks, ensuring channel alignment and performance through enablement and strategic support.2. Marketing Strategy Development & ExecutionDesign and execute integrated, data-driven marketing strategies tailored to key verticals and geographies, ensuring alignment with business objectives.Collaborate closely with the sales team to create demand generation programs that convert into qualified leads and closed opportunities.3. Revenue Growth & Demand GenerationLead the creation of multi-channel campaigns that drive awareness, customer acquisition, and retention.Oversee the development of sales tools, training materials, and collateral that enhance field effectiveness.4. Market Intelligence & Competitive AnalysisLead market research to gain actionable insights on customer needs, emerging trends, and competitor positioning to refine go-to-market strategies.Identify new growth opportunities through segmentation, new product positioning, and geographic expansion.5. Budget ManagementDevelop and manage sales and marketing budgets to maximize ROI, optimizing resource allocation across channels and initiatives.6. Brand LeadershipEnsure a consistent and compelling brand identity across all touchpoints. Lead storytelling strategies that increase market impact and brand affinity.7. Campaigns & Event ManagementPlan and execute high-impact campaigns, trade shows, and events to support brand visibility and lead generation globally.8. Cross-Functional CollaborationPartner with Product Development and Production to align marketing and sales initiatives with company-wide goals.Act as the voice of the market within the leadership team to influence strategic planning.9. Team Leadership & DevelopmentLead, mentor, and develop high-performing sales and marketing teams.Foster a culture of collaboration, accountability, and innovation.Skills and QualificationsMBA is a must.12+ years of progressive experience in Sales and Marketing leadership roles, preferably within B2B and B2C environments.Knowledge of pro-audio industry would be an asset.Proven track record of driving revenue growth, expanding market share, and building high-performance teamsExpertise in digital marketing, sales enablement, and partner/channel strategiesStrong command of technical marketing and sales tools including CRM, CMS, marketing automation, analytics platforms, and design/web tools (InDesign, SEO, etc.)Exceptional leadership, communication, and presentation skills with a strategic mindset and hands-on execution capabilitiesAccessibilityAdamson Systems is an equal opportunity employer, dedicated to creating a workplace culture of inclusiveness that reflects the diverse residents that we serve.Adamson Systems is committed to creating an accessible and inclusive organization; we provide barrier-free and accessible employment practices in compliance with the Accessibility for Ontarians with Disabilities Act (AODA). Should you require accommodation through any stage of the recruitment process, please make them known when contacted and we will work to accommodate your needs. Disability-related accommodation during the application process is available upon request. #J-18808-Ljbffr