Marketing Coordinator

3 weeks ago

Toronto, Canada StartUp Full time

Marketing Coordinator – Job Description
The Company

Start Up is in stealth mode and will help banks and non-bank lenders with credit risk assessment for small business (SMB) loans. We have access to millions of data points across the world and proprietary AI and ML models.

As a purpose driven company our mission is to help small business owners gain access to fair and ethical credit. We are well funded and, as a startup fintech, we are transforming how small business lending is being delivered globally.

Reports: VP of Product Marketing

Position Overview

We are currently hiring a Marketing Coordinator. The right candidate must be an organized multitasker, able to handle many diverse projects simultaneously and be able to meet tight deadlines. This is a remote role, although preference will be given to local candidates in Toronto and/or anyone is the EST time zone (for local candidates, a work from office environment can be made available a few days a week too). We are a nimble team of highly seasoned entrepreneurs. We’re looking for an individual with a similar mindset to help us build a company that will positively impact the lives of millions of families worldwide.

Characteristics

· Someone who will take initiative and not just an order taker. An out of the box creative thinker we can count on to help us make ‘noise’ in the global market.
Contribute to marketing and creative brainstorm initiatives
Identify and propose ideas

Responsibilities

o Manage and drive all company content marketing via social channels and corporate website
o Create weekly content calendar for internal approvals
o Develop newsletter - creative and content recommendations
o Develop simple ‘creative’ elements
o Simple video editing
o LinkedIn stats tracking & reporting
o Source relevant small business content (articles, blogs, bylines, etc.)
o Manage web stats via Google Analytics
o Web SEO
o Manage business listings
o Work with agency to update website pages that need to be redesigned
o Attend meetings with the PR agency
o Other relevant tasks as deemed necessary

Key Requirements

· Knowledge or experience with WordPress (or similar) and CRM tools (like Hubspot or Salesforce)
· Knowledge or experience with BI tools for marketing analytics reporting
· Knowledge or experience with simple image design and video editing tools
· Knowledge or experience with Google Analytics
· Technically proficient and able to learn to use new tools quickly

Compensation

We offer a competitive salary, health benefits and a stock option plan for the right candidate.

Qualifications

Bachelor's degree or equivalent experience
2-4 years' experience in marketing/brand management
Excellent written and verbal communication skills
Ability to manage multiple priorities
Knowledge of all social networking platforms

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