National Sales and Marketing Manager

National Sales and Marketing Manager – Dyaco Canada Inc. Dyaco Canada Inc., based in Niagara Falls, Ontario, is a leading provider of innovative fitness equipment, outdoor play, and e‑mobility solutions committed to enhancing the health and well‑being of individuals across Canada. We are seeking a National Sales & Marketing Manager to lead a team of skilled sales and marketing professionals to achieve revenue and profitability goals in the Canadian market. Ideal Candidate You thrive in a fast‑paced, growth‑oriented environment and naturally take ownership of your results. As a strategic thinker with a hands‑on approach, you bring a refined blend of sales expertise and modern marketing acumen, especially in digital channels. You inspire confidence through your leadership, champion collaboration, and know how to bring the best out of a team. You're energized by the challenge of shaping a brand’s national presence and are motivated by measurable outcomes. Most importantly, you lead with integrity, care deeply about customer experience, and share our commitment to health, fitness, and continuous improvement. Benefits Starting salary range between $105,000 - $115,000 based on experience and skill. Full‑time salaried position, standard business hours (8:30 am - 5 pm), business casual dress. Full medical and dental benefits. 3 weeks of paid time off annually. Employee discount program. Primary Duties and Responsibilities Understand company objectives and develop and research new business opportunities and sales and marketing strategies, develop pricing strategies, and negotiate contracts. Effectively manage sales channel – selling objectives, deploying required support, developing sales and marketing KPIs, and meeting with key customers. Create and implement short and long‑term marketing strategies to meet sales team goals and annual sales targets. Organize and facilitate weekly sales and marketing meetings to track KPIs. Preparing action plans to identify targets, identifying new sales opportunities, preparing presentations, communicating new services and products, coordinating across departments, and implementing sales activities. Establish sales objectives by forecasting and developing annual sales quotas for regions and territories, projecting expected sales volume, and profit for existing and new products. Culture and Development Manage human resource functions, e.g. recruiting, selecting, training, coordinating, and coaching employees. Assess the knowledge & selling skills capabilities of the sales personnel to set and reinforce expectations through verbal and written coaching. Provide career development and coaching/mentoring to your team. Demonstrate superior technical selling skills and knowledge of the products offered and the benefits thereof. Ensure reports and other internal intelligence and insight are provided to the sales and marketing team. Manage and implement the sales forecasting, planning and buyer‑driven sales and marketing processes, establishing high levels of quality, accuracy and process consistency for the sales and marketing organization. Required Experience & Qualifications Bachelor’s degree in business administration, marketing, or a relevant field. 5‑10 years of experience in a managerial position. Minimum 2 years of national account management experience. History of successfully meeting sales goals. In‑depth knowledge of SEO/SEM/digital marketing techniques and best practices. Documented experience in training and developing employees. Excellent negotiation and leadership skills. Preferred Experience Experience in fitness equipment, e‑bike, or similar durable goods industries. Proven presentation, performance management, relationship‑building, and negotiation skills. Previous CRM and database management experience. Completion of a formal sales training program within the last five years. Understanding of sales and marketing performance metrics. Strong business acumen with a problem‑solving attitude. Dyaco Canada Inc., a wholly owned subsidiary of Dyaco International, serves customers and retailers throughout Canada as a sales, marketing, and distribution company. Dyaco Canada Inc., located in Niagara Falls, Ontario, specializes in residential and commercial cardio and strength fitness equipment, e‑bikes, and trampolines. Our mission is to inspire fitness journeys by empowering individuals and communities across Canada to embrace a healthier and more active lifestyle. We positively impact people's lives through our commitment to providing high‑quality, reliable fitness products and industry‑leading service. Learn more at our Website: https://dyaco.ca/or and LinkedIn: https://www.linkedin.com/company/dyaco-canada-inc/ Our Values Health & Fitness: We embody health and fitness as core aspects of our identity. We are committed to providing products that not only contribute to physical well‑being but also foster a positive impact on people's lives through fitness. Integrity: Being honest and ethical in all our actions and upholding the highest standards of professionalism, dedication, and personal conduct. Service: We are service‑mindful, meaning that we care about providing a meaningful, supportive, and honest experience to our customers, vendors, and team members. Quality: We take pride in providing high‑quality products that we stand behind with excellent service, ensuring customer satisfaction, profitability, and growth as a company and as individuals. Respect: We treat our customers, vendors, and team members with dignity and respect. We conduct ourselves with competence to establish and nurture strong and lasting relationships. To Apply & Our Process 15‑minute phone screener interview with a member of our team. 30‑minute interview with two members of our team. 60‑minute values and fit interview with members of our team. Reference and background checks. A decision is communicated, and an offer is extended. Dyaco Canada is an equal opportunity employer, and we welcome and encourage applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process. Please inform us within your application if you require any accommodations, and every effort will be made to meet your needs. Referrals increase your chances of interviewing at Dyaco Canada Inc. by 2x. #J-18808-Ljbffr