Pilot Coffee Roasters – Head of Brand Creative

2 weeks ago

Old Toronto, Canada Stonewood Group Inc. Full time
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Scope of Position

The Head of Brand Creative reports directly to the Chief Executive Officer and is the strategic role responsible for setting and executing against the Brand’s vision for what Pilot looks, feels, and sounds like in its communications, campaigns, brand initiatives, and media. An exceptional storyteller and true brand marketer, you will shape and elevate Pilot’s overall brand identity in line with the company’s culture, values, and legacy.

The successful candidate will be responsible for leading Pilot’s in-house creative and marketing team, which currently includes two direct reports, and lead the conceptual vision and art direction for campaigns, brand initiatives, and marketing programs.

Primary Duties & Responsibilities

  • Brand Management:
    • Provide answers to the questions: li>
    • Serve as a passionate steward and advocate for the brand and its values.
    • Manage the positioning of the brand so that it uniformly succeeds across various touchpoints including but not limited to: advertising, social, digital, website, events, point of sale, packaging, sales decks, internal comms, etc.
    • Lead the creative and marketing team for the P&L for each product family, as well as manage all briefed work while directing the creative teams and alignment.
    • Serve as the architect of the marketing strategy and set the goals for the brand.
    • Collaborate with the creative team to provide analysis-based strategic insights that support the sales channels (where we should be, when we should be there, what we should say). Provide direction that will allow the creative team to develop the right qualitative language, images, and design for effective marketing.
    • Develop Creative Briefs, Strategy and drive Execution based on collaboration with cross-functional partners (Brand and Product Marketing, Marketing Activation, Omnichannel).
    • Responsible for managing the team’s overall operating model, including the setting and enforcing of brand guidelines.
    • Inspire the team to drive methods, creative processes, and thinking (brand storytelling, and differentiation).
  • Service Internal Customers:
    • Provide support to internal customers including Operations, treating them as customers with an understanding that their success is crucial to overall brand success.
    • Help define the future look and feel of Pilot’s brand, in line with our culture, values, and legacy.
    • Be an optimistic change agent that helps energize and lead the rest of the organization toward the fulfillment of our mission.

    Preferred Experience and Education

    • 10+ years of experience in multi-channel brand marketing within the CPG/Food & Beverage Industry.
    • Solid understanding of project management methodologies.
    • Advanced experience with digital analytics and reporting technology.
    • Proven ability to identify and resolve issues, manage risk, develop detailed project plans, specifications, and reports.
    • Proven track record of lifting brand awareness, penetrating new markets, and driving growth.
    • Experience in crafting compelling storytelling through design – copywriting skills considered an asset.
    • Proven work experience in digital design; Shopify or BigCommerce), Automated Marketing software, UX/UI, loyalty apps, and bringing a brand to life consistently across all digital touch-points
    • Strong Art Direction and image retouching skills.
    • Deep understanding of how all social media channels perform, and how to build out branded campaigns within these platforms.
    • Retail and spatial design experience are considered an asset.
    • Experience using Google App Suite and iOS system are considered an asset.
    • Technical & Professional Knowledge – Possesses a strong knowledge of the company’s product offerings, and systems and processes to carry out responsibilities effectively; li>
    • Problem Analysis – Able to identify a problem, seek information to solve the problem, and gather relevant stakeholders to ensure an effective solution is implemented.
    • Planning & Organizing – Effectively handles multiple demands and competing priorities.
    • Communication Skills – Expresses oneself in a clear and compelling way when using all mediums of communication, such as in conversation, presentations, documents, digital copy, and email.
    • Flexible & Adaptable to Change – Open to different and new ways of doing things; li>

    Working Conditions

    • Work is typically performed in an office or home office environment with some exposure to a warehouse environment where motorized equipment is operated. For clarity, this is a hybrid role, between the 50 Wagstaff office and home office.

    Diversity, Inclusion

    Pilot Coffee Roasters is committed to building and fostering an environment where everyone feels included, valued and heard. We aim to provide a barrier-free experience for those looking to join our team and we welcome and encourage applications from people with disabilities, Indigenous peoples, racialized people, people from gender and sexually diverse communities and / or people with intersectional identities. Accommodations are available on request for people taking part in aspects of the recruitment process.

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