Campaign & Event Marketing Specialist

4 weeks ago

Burnaby, Canada 341234 B.C. Ltd. oa Microserve Full time

About Us: At Microserve (. Companys Address and Job Location: Head office, Dominion St, Burnaby, BC V5G 4G3 Position Overview: As a Campaign & Event Marketing Specialist to (NOC 11202), you will be primarily responsible for the planning & execution of all strategic marketing campaigns and external events, such as tradeshows, conferences, webinars, and industry events. Position Title: Campaign & Event Marketing Specialist Type of position: full-time (40 hr/wk), permanent Hourly wage: $36.60/hr Benefits: Health and dental benefits, including LTD and life insurance, vision Key Responsibilities: Develop and implement strategies and related content for direct and digital marketing and advertising campaigns. Develop, implement, and evaluate multi-touch demand gen campaigns, including tracking, optimizing, and reporting results. Manage post-campaign analysis to measure effectiveness and report outcomes. Lead the planning and execution of all external marketing events (webinars, lunch & learns, tradeshows, exhibitions, speaking engagements). Advise the Marketing Manager on marketing strategies, channels, and opportunities for growth. Assist in developing content and inbound marketing strategies to generate inbound leads. Develop sales enablement tools and assets (brochures, flyers, infographics, battle cards, videos). Collaborate with the Web Developer and SEO Specialist on paid campaigns across all Microserve social channels. Support the Marketing Manager in developing MDF-funded marketing proposals. Maintain accurate records of marketing budget tracking and reporting. Assist with the design and branding of marketing materials and graphics, such as email invitations, event signage, and social media posts. Generate KPI reports as requested. Assist in training, onboarding, and mentoring new marketing team members. Provide general support for other marketing tasks as needed. Position Requirements: Bachelors Degree in Marketing, PR, Communication or other Business discipline is required. Minimum of 2 years of experience in a similar role. Excellent written and verbal communication skills in English are required. Asset Qualifications: Understanding of social media platforms and their role in the marketing funnel. Strong organizational skills and attention to detail. Ability to provide creative direction for various marketing materials and assets. Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook). Basic working knowledge of Adobe Suite (InDesign, Publisher, Photoshop) is an asset. Knowledge or experience in the technology industry is a plus. Application Process: If you meet the qualifications and are ready to join our dynamic team, please submit your application with your resume and a cover letter detailing your relevant experience at

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